marketing to China Conference London 2019
Event Information
Description
The "marketing to China" conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities.
m2C is more than just two days of learning and inspiration. It’s a place where you can step back from your day-to-day, and think about big ideas, not if you remembered to email Robert back. Finally, you’ll have the mental space to look at your opportunities and challenges in new ways and from new perspectives. If you think you have your best ideas in the shower, you haven’t been to m2C yet.
m2C is more than just 200+ people too. It’s people who spend every day grappling with the same tough problems that you do, who get just as excited as you do about an awesome pivot table, and who have the same challenges as you. At m2C, you’ll find proof that you’re not alone—in fact, there are a few hundred awesome people in the same exact boat. Make sure you stay in touch.
AGENDA
June 5th, 2019
09:00 - 09:10 Conference opening
09:10 - 10:00 Modern Chinese Consumers: What Do They Want and How to Sell It to Them, Ashley Galina Dudarenok CEO at CHOZAN
10:00 - 10:45 Before you spend first marketing dollar- Chinese consumers' strategic segmentation, Jack Porteous Head of Retail& E-commerce, CBBC
10:45 - 12:15 Creating a successful marketing strategy for the biggest consumer market- Experts’ Panel,
Jack Porteous Head of Retail& E-commerce, CBBC
Domenica Di Lieto CEO at EMERGING COMMUNICATIONS UK
David Nottingham EU General Manager IPINYOU
12:15 - 12:30 Sponsors' introductions
12:30 - 13:45 Lunch& networking
13:45 - 14.30 How to Do KOL ( Key Opinion Leaders)' Marketing Right, Elijah Whaley China Influencer& CMO at PARKLU
14:30 - 15:15 Alibaba and Tencent are Focused on E-commerce Livestreaming and You Should Be Too, Lauren Hallanan VP of Live Streaming at THE MEET GROUP
15:15 - 15:30 Coffee time!
15:30 - 16:15 Copycat or Trailblazer: What’s ‘new’ in China’s New Retail? Michael Norris Strategy Manager AGENCYCHINA
16:15 - 17:45 Ashley Talks: Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media Ashley Galina Dudarenok CEO at CHOZAN
17:45 - 18:15 Floor open for questions to all Keynotes.
Michael Norris Strategy Manager AGENCYCHINA,
Elijah Whaley China Influencer& CMO at PARKLU,
Ashley Galina Dudarenok CEO at CHOZAN
Lauren Hallanan VP of Live Streaming at THE MEET GROUP
18:15 - 21:00 After Party!
June 6th, 2019
08:30 - 09:00 Morning Coffee
09.00 - 12:00 Concurrent workshops
09:00 - 10:30 WeChat marketing for business, Matthew Brennan Co-Founder| Managing Director CHINA CHANNEL
09:00 - 10:30 Douyin& XiaoHongShu (Little Red Book)- newcomers breaking the system, Lauren Hallanan VP of Live Streaming at THE MEET GROUP
10:30 - 10:45 Energizing Coffee Break
10:45 - 12:15 WeChat Mini Program, Matthew Brennan Co-Founder| Managing Director CHINA CHANNEL
10:45 - 12:15 New Retail, New Possibilities: New Retail Case Studies, Michael Norris Strategy Manager AGENCYCHINA
12:15 - 13:45 Lunch break
13:45 - 16:15 Concurrent industry tracks
13:45 - 16:15 Track: TRAVEL& HOSPITALITY, moderated by Gary Grieve Managing Director CAPELA CHINA,
Eric Mencke Regional Director at WeGoEU,
Richard Nicholls Head of Research and Forecasting VISITBRITAIN,
Diane Glover Marketing Manager THE BEATLES STORY,
Abbigail Ollive Head of Marketing and Sales CASTLE HOWARD,
Jennifer Cormack Sales& Marketing Director, WINDERMERE LAKE CRUISES,
Roger Bisschoff Head of Distribution- HALLDIS,
13:45 - 16:15 Track: RETAIL, EDUCATION& B2B, moderated by Marie Tulloch Inbound Marketing Manager, EMERGING COMMUNICATIONS UK,
Jason Li Associate Business Developer Director,
Helen Gales Sales Director BOLIN WEBB LTD,
David Nottingham EU General Manager IPINYOU,
Melissa Grant Recruitment and Events, QUB,
Bernadette Cochonat International Sales and Partnership Manager,
16:15 - 16:45 Coffee break
16:45 - 18:15 Completing the brief for KOL's campaign, Elijah Whaley China Influencer& CMO at PARKLU
Detailed conference Agenda- click here
Speakers' profiles can be found here
We look forward to meet you at "marketing to China" Conference!
m2C Team
"marketing to China" Conference
Organizer H8 Education& Consulting
Organizer of marketing to China Conference London 2019
Marketing to China (m2C) is produced by the co-founder of dotcomhotel, hospitality e-commerce& revenue management conferences. In 6 short years, dotcomhotel has become Central Eastern Europe’s largest travel tech conference which attracted more than 1000 attendees from 13 countries around the region. The first edition of "marketing to China" Conference was held in Prague, in January 2019, where professionals from 28 countries enjoyed 2 days packed with lectures, workshops and case studies.
