The "marketing to China" conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities.

m2C is more than just two days of learning and inspiration. It’s a place where you can step back from your day-to-day, and think about big ideas, not if you remembered to email Robert back. Finally, you’ll have the mental space to look at your opportunities and challenges in new ways and from new perspectives. If you think you have your best ideas in the shower, you haven’t been to m2C yet.

m2C is more than just 200+ people too. It’s people who spend every day grappling with the same tough problems that you do, who get just as excited as you do about an awesome pivot table, and who have the same challenges as you. At m2C, you’ll find proof that you’re not alone—in fact, there are a few hundred awesome people in the same exact boat. Make sure you stay in touch.

AGENDA

June 5th, 2019

09:00 - 09:10 Conference opening

09:10 - 10:00 Modern Chinese Consumers: What Do They Want and How to Sell It to Them, Ashley Galina Dudarenok CEO at CHOZAN

10:00 - 10:45 Before you spend first marketing dollar- Chinese consumers' strategic segmentation, Jack Porteous Head of Retail& E-commerce, CBBC

10:45 - 12:15 Creating a successful marketing strategy for the biggest consumer market- Experts’ Panel,

Jack Porteous Head of Retail& E-commerce, CBBC

Domenica Di Lieto CEO at EMERGING COMMUNICATIONS UK

David Nottingham EU General Manager IPINYOU

12:15 - 12:30 Sponsors' introductions

12:30 - 13:45 Lunch& networking

13:45 - 14.30 How to Do KOL ( Key Opinion Leaders)' Marketing Right, Elijah Whaley China Influencer& CMO at PARKLU

14:30 - 15:15 Alibaba and Tencent are Focused on E-commerce Livestreaming and You Should Be Too, Lauren Hallanan VP of Live Streaming at THE MEET GROUP

15:15 - 15:30 Coffee time!

15:30 - 16:15 Copycat or Trailblazer: What’s ‘new’ in China’s New Retail? Michael Norris Strategy Manager AGENCYCHINA

16:15 - 17:45 Ashley Talks: Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media Ashley Galina Dudarenok CEO at CHOZAN

17:45 - 18:15 Floor open for questions to all Keynotes.

Michael Norris Strategy Manager AGENCYCHINA,

Elijah Whaley China Influencer& CMO at PARKLU,

Ashley Galina Dudarenok CEO at CHOZAN

Lauren Hallanan VP of Live Streaming at THE MEET GROUP

18:15 - 21:00 After Party!

June 6th, 2019

08:30 - 09:00 Morning Coffee

09.00 - 12:00 Concurrent workshops

09:00 - 10:30 WeChat marketing for business, Matthew Brennan Co-Founder| Managing Director CHINA CHANNEL

09:00 - 10:30 Douyin& XiaoHongShu (Little Red Book)- newcomers breaking the system, Lauren Hallanan VP of Live Streaming at THE MEET GROUP

10:30 - 10:45 Energizing Coffee Break

10:45 - 12:15 WeChat Mini Program, Matthew Brennan Co-Founder| Managing Director CHINA CHANNEL

10:45 - 12:15 New Retail, New Possibilities: New Retail Case Studies, Michael Norris Strategy Manager AGENCYCHINA

12:15 - 13:45 Lunch break

13:45 - 16:15 Concurrent industry tracks

13:45 - 16:15 Track: TRAVEL& HOSPITALITY, moderated by Gary Grieve Managing Director CAPELA CHINA,

Eric Mencke Regional Director at WeGoEU,

Richard Nicholls Head of Research and Forecasting VISITBRITAIN,

Diane Glover Marketing Manager THE BEATLES STORY,

Abbigail Ollive Head of Marketing and Sales CASTLE HOWARD,

Jennifer Cormack Sales& Marketing Director, WINDERMERE LAKE CRUISES,

Roger Bisschoff Head of Distribution- HALLDIS,

13:45 - 16:15 Track: RETAIL, EDUCATION& B2B, moderated by Marie Tulloch Inbound Marketing Manager, EMERGING COMMUNICATIONS UK,

Jason Li Associate Business Developer Director,

Helen Gales Sales Director BOLIN WEBB LTD,

David Nottingham EU General Manager IPINYOU,

Melissa Grant Recruitment and Events, QUB,

Bernadette Cochonat International Sales and Partnership Manager,

16:15 - 16:45 Coffee break

16:45 - 18:15 Completing the brief for KOL's campaign, Elijah Whaley China Influencer& CMO at PARKLU

Detailed conference Agenda- click here

Speakers' profiles can be found here

We look forward to meet you at "marketing to China" Conference!

m2C Team

"marketing to China" Conference