San Francisco, California
London, United Kingdom
How does the world's most illustrious golf tour appeal to different audiences? The PGA Tours' Matt Rapp will discuss his teams strategies for advertising The PGA TOUR and The Players Championship to outside markets.
In this session Senior VP of the PGA Tour and Executive Director of The Players Championship, Matt Rapp, will show you how the PGA Tour manages to diversify its audience and share its brand story. By breaking language and culture barriers the PGA Tour and The Players Championship is gaining ground as one of the fastest growing sporting events worldwide. For The Players Championship to continue to grow, more people need to come from outside markets. Matt will show us how his team is promoting the PGA Tour and The Players Championship in international and national markets.
Make sure to arrive early to park and place your food order (included in ticket price)!
When & Where
AAF-Jacksonville is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. Through the efforts of AAF-Jacksonville and fellow chapters, the 4th District American Advertising Federation is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.