Steven Ziff of the Jacksonville Jaguars dives into the results of their recent 2016 campaign.
About the Speaker:
Steve Ziff joined the Jaguars as vice president, marketing & digital media in September of 2014. He is responsible for all areas of branding, content marketing, creative, and digital media, including game day presentation and in-stadium production.
Prior to joining the Jaguars, Ziff worked for the San Diego Padres as senior vice president, sales & service, responsible for the sales and development of ticketing, premium seating and suites, and all non-ballpark events and concerts.
Ziff served as senior vice president of marketing & brand strategy for the Florida Panthers and the BB&T Center before joining the Padres. There he oversaw all areas of marketing, creative, partner brand activation, game presentation, grassroots and fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also included generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.
Before joining Sunrise Sports & Entertainment in April of 2007, Ziff spent two years at Office Depot leading the company’s retail, local, and college marketing for North American stores. Ziff also served with Alloy Marketing + Media and AMP Agency, based in Boston, Mass., leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.
A native of South Florida, Ziff received his B.S. in Marketing from the University of Central Florida. Ziff and his wife Allison reside in Saint Johns, Fla., with daughter Riley and son Cade.