San Francisco, California
London, United Kingdom
The Marketing Tools of an NFL Franchise
Steven Ziff - VP of Marketing & Digital Media
Steven Ziff, VP of Marketing & Digital Media for the Jacksonville Jaguars dives into the specific digital tools and strategies they have implemented to market the Jacksonville Jaguars.
About the Speaker:
Steve Ziff joined the Jacksonville Jaguars as Vice President, Marketing & Digital Media in September of 2014. Steve is responsible for all areas of marketing, creative, and digital media, including jaguars.com and social media.
Prior to joining the Jaguars, Ziff worked for the San Diego Padres as Senior Vice President, Sales & Service, responsible for the sales and development of ticketing, premium seating & suites, and all non-ballpark events and concerts.
Prior to joining the Padres, Ziff served as Senior Vice President of Marketing & Brand Strategy for the Florida Panthers & the BB&T Center, overseeing all areas of marketing, creative, partner brand activation, game presentation, grassroots & fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also include generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.
Before joining Sunrise Sports & Entertainment in April of 2007, Ziff spent 2 years at Office Depot leading their retail, local, and college marketing for North American stores. Ziff also has 7+ years of experience with Alloy Marketing + Media and AMP Agency, based in Boston, MA, leading strategic development and execution of national marketing promotions for some of the largest Fortune 500 brands including Reebok, Verizon Wireless, Volkswagen, Heineken, Dunkin Donuts, and New Balance.
A native of South Florida, Ziff received his B.S. in Marketing from the University of Central Florida. Ziff and his wife Allison reside in Saint Johns, FL with their daughter, Riley and son, Cade.
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The American Marketing Association, Jacksonville Chapter (JAMA) is the leading marketing organization for professional development, education, inspiration, and networking in the Northeast Florida region.
Recognized as one of the fastest growing chapters in the country, we are comitted to cultivating exceptional marketers through relevant monthly meetings, seminars and special events.