Marketing Strategy and Tactics for Small Business

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Learn to develop a Marketing Strategy for your Small Business.

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All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

Marketing basics

Driving awareness of your business, product or service

Elements of a marketing plan

Goal planning

Marketing budget planning

Online marketing, including search and Search Engine Optimization (SEO)

Tactics including a focus on social media planning

Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

Presented by: Steve Shalosky│Business Advisor

Collin Small Business Development Center

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Organizer Collin SBDC

Organizer of Marketing Strategy and Tactics for Small Business

SBDC Day unites the nearly 1,000 SBDC centers across the country and the hundreds of thousands of clients they serve by sharing, in real time, the success stories and notable impacts SBDCs collectively have on the small business community at large.

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