Feb

Marketing Strategies for California SB & DVBE Certified Businesses

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Event description

California spends more than $10 billion a year on goods and services, with more than $3 billion awarded to SB and DVBE certified businesses

About this Event

There are 230+ state agencies and hundreds of buyers & decision makers responsible for buying the goods and services each agency needs. Some purchases between $5,000 and $249,999.99 are reserved for Small Business (SB)and Disabled Veteran Business Enterprise (DVBE) certified businesses and are never advertised publicly. To win these contracts, you’ll need to develop a comprehensive marketing strategy to make yourself known to the state contract gatekeepers!

This webinar is designed to provide certified SB and DVBE businesses with tips on how to get their foot in the door with state contracts, specifically what to say and do to get the attention of state buyers and SB/DVBE advocates to win contracts.

Webinar Topics Include:

Best practices for marketing your business to win state contracts
Differences between SB and DVBE option and micro-purchases
Finding state buyers who use the SB/DVBE option
2021 changes to the Emergency Purchasing Authority
Identifying the 11 state agencies who have a SB/DVBE First Policy
Finding reciprocity partners who accept SB/DVBE Certification

Speaker

Thomas Burns, Procurement Specialist, Norcal PTAC

Thomas Burns has over 20 years of experience providing start-ups, micro & small businesses with expert advice and assistance in the areas of government contracting, business planning, marketing and sales support. He has taught webinars, seminars and conducted workshops focusing on building relationships with Prime Contractors, creating winning business plans and marketing to government agencies.

Learn more about Norcal PTAC in the event organizer bio below.

Co Hosts

Norcal PTAC

Northern California Procurement Technical Assistance Center provides no-cost government contracting counseling, bid matching, and training for businesses located in our 15-county service area in Northern California.

Northern California Small Business Development Centers

Norcal SBDC is a nonprofit network made up of 18 centers that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation. Find your local SBDC today to start receiving one-on-one advising and low cost training.

Register Now!

When you register you will receive the link to join the webinar as well as the webinar recording, slides, and any other handouts once the event has passed. Did you miss this webinar? Browse Past Webinar Recordings.