AHCMC is proud to present Timmy Metzner, senior consultant with JCA Arts Marketing and the Pricing Institute to facilitate The Pricing Toolbox, an engaging half-day seminar full of effective measures to help your organization meet its revenue goals by utilizing the latest trends and best practices in pricing and ticketing. This seminar offers a unique opportunity to learn the psychology behind how pricing effects behavior, and in turn, how to leverage that behavior to build an effective pricing strategy. With topics ranging from dynamic pricing, to value fences, to inventory management; this collaborative workshop should leave you feeling confident about how to maximize your revenue and audiences.
Mr. Metzner has spent time working with various performing arts organizations around the country focusing on innovative audience and revenue maximization strategies. Clients include The John F. Kennedy Center for the Performing Arts, Roundabout Theatre Company, Steppenwolf Theatre Company, Opera Philadelphia, Spoleto Festival USA, Jazz at Lincoln Center, Actors Theatre of Louisville, and National Ballet of Canada. He also helped with the inaugural Connectivity Department at Woolly Mammoth Theatre in Washington, DC by assisting in the expansion of entry points for greater audience engagement beyond just performance.
An outline for the Seminar:
Introduction to Pricing & CRM: (120 minutes)
- What is Pricing?
- Pricing Tools
- Customer Relationship Management
- Range & Relationship
- Anchor Pricing
- Decoy Pricing
- Subscriber vs. Single Ticket Buyer
- Variable Pricing, Dynamic Pricing & Yield Management
- Speaking Clearly, Communication & Rational Value
- Examples and Discussion
BREAK/LUNCH (30 minutes)
Dynamic Pricing Myths & Realities (30 Minutes)
Inventory Management: (60 minutes)
- Value Messages
- Case Studies and Discussion