$15

Marketing, Sales, Branding and Design

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WBEA-Women's Business Center

9800 Northwest Fwy

Suite 120

Houston, TX 77092

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The Brand Formula Check up! Your brand represents the sum of people’s perception of your company’s customer service, reputation, advertising and logo. When all of the components of the branding creative are completed and telling the same story, the overall brand tends to be fit. Your success is powered by your brand. How to Build a Brand

√ Determine your brand's target audience.

√ Establish a brand mission statement.

√ Research brands within your industry niche.

√ Outline the key qualities and benefits your brand offers.

√ Create a brand logo and tagline.

√ Form your brand voice.

√ Build a brand message and elevator pitch.




Christie J. Lawler

Founder & Owner, CJL CONSULTiNG, LLC

“Wake up every day with something to be excited about.”

Christie started her career as a newspaper reporter for U.S. Army, Europe, in 2001, where she served as a staff writer for the regional newspaper and editor of the local publication. She was eventually promoted to start a marketing office to serve the needs of the U.S. Armed Forces Recreation program covering Southern Germany. A fateful marketing seminar in 2004 led Christie to Patrick Henry Creative Promotions, which evolved into a relocation to Houston and a 4-year career at PHCP. During that time, she created programming and beverage programs for HMSHost, Consolidated Restaurant Operations, Outback Steakhouse and House of Blues.

Upon completing her MBA and starting CJL CONSULTiNG, Christie joined Sidney Frank Importing Company in 2010, handling the U.S. territory for national accounts. She managed a portfolio of 200+ national accounts and was serving in that role when Jägermeister hit its all-time sales record of nearly 3M cases. In 2016, Christie ventured into the coffee business selling the globally-leading LAVAZZA brand handling the entire U.S. again for fine dining, concessions and specialty concepts.

In 2017 she had the opportunity to re-engage in her consulting side. Christie was hired to consult for Straight Up Solutions out of Orlando to handle the AREAS, Smokey Bones and Shula’s accounts as well as to drive new business acquisitions and redevelop the company website, online presence and products. Christie is now happily helping friends and colleagues around the LBW business with their goals and strategies while fulfilling her dreams of running her own small business.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on supporting and helping the women of the hospitality industry (The WITI Group). She is also proud to serve as a CORE Ambassador(www.coregives.org). Christie is WBENC Certified as a Woman-Owned Small business and serves as an advisory board member for Datassential’s “The Bar,” she’s a member of the Hospitality Executive Exchange Council and the U.S. Women’s Chamber of Commerce.


Jennifer Dougherty

VP of Sales & Training Strategy

“Profit is nothing without people”

Jennifer is one of those people who, within seconds of meeting her, you feel like you’ve been friends for a lifetime. She is warm, energetic, outgoing, humble and hilarious. She is the ultimate “people person” and she was born to be a leader. With a goal in mind and a life envisioned, Jennifer earned her Bachelors of Business Administration, BBA in Pharmaceutical & Healthcare Marketing.

Jennifer began her career in the pharmaceutical industry with a global leader in the segment. In just a few years, she developed her sales style that proved successful and found a passion for improving the lives of others through her product portfolio. Landing a role with Performance Health, she seized the opportunity to work for the largest global manufacturer and distributor in the rehabilitation and sports medicine markets.

Jennifer was a Sales Specialist in both the New York City and Philadelphia markets and in her 10-year career with Performance Health also held the role of a subject matter expert (SME), trainer and sales operations analyst. Her tenure with Performance Health allowed her to understand the business inside and out, through both the heart of the company (the sales team), as well as the soul (operations). Jennifer’s focus and enthusiasm remained the people that comprised the company, encouraging and leading them to realize their potential and consistently and efficiently enabling them to grow and develop their talents.

Jennifer’s role in Sales Operations and Training & Development afforded her the opportunity to develop, create and implement efficient and effective training created by a sales person for a sales person. Not only did she design and execute training programs, she implemented metrics and tools that allowed the sales team to understand and actively participate in their growth and development. She pioneered the training program for a new CRM platform within her organization with the support of the sales force as it was built with their specific needs and wants in mind. This kind of ingenuity is what helped Jennifer rise to the top of her field.

These skills and personality traits are what make her a tremendous asset to the CJL CONSULTiNG team. With their combined backgrounds in sales and marketing and their innovative approaches to problem-solving, Jennifer and Christie make an unstoppable pair.

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WBEA-Women's Business Center

9800 Northwest Fwy

Suite 120

Houston, TX 77092

View Map

Refund Policy

No Refunds

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