Marketing Ramp-up Retreat for Volunteer Managers & Development Directors

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Hera Hub DC

5028 Wisconsin Avenue Northwest


Washington, DC 20016

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What if you dedicated just one day to mastering the marketing skills that will help you attract and retain your ideal volunteers or donors? And what if the skills you learned were rarely, if ever, taught to nonprofits? Would that provide the boost you need to reach your goals — and make your job easier?

This retreat is for volunteer managers and development directors who want to refine their marketing and messaging and focus on the stakeholders most likely to give more and volunteer longer.

You will learn how to:

Identify your ideal stakeholders so that you are attracting the most comitted, excited people to your cause

Craft your messages so that they will grab attention — practice everything from a quick tweet to new web copy

Format your messaging with effective headlines, images, and calls to action — keep your stakeholders engaged and wanting to learn more

Unlike typical trainings, this retreat is personalized and structured to give you concrete results. Each participant will set a goal related to a current marketing challenge and develop next steps to reach that goal, with feedback and support from the facilitator and other retreat participants.

Here's the retreat timeline:


10:00, Welcome and Introductions

10:15, Understanding your ideal volunteer or donor

10:45, Messaging practice: learn to write high impact copy targeted to your ideal volunteer or donor


12:15, Lunch break

12:55, Masterminding: each participant receives dedicated time to brainstorm around their particular marketing challenge

2:40, Mapping out next steps

3:00, Wrap Up

Spaces is limited to 10 participants. Claim your spot today!*

Deadline to register is Friday, June 16.

*Your registration fee also includes refreshments, all handouts and a bonus next steps Action Plan.

Read what colleagues have to say about Twenty Hats workshops and retreats:

I love that wenty Hats trainings relate directly to your work, your present struggles and challenges. It was helpful for me to talk with colleagues during the team brainstorming activities. I was able to relate everything we learned back to my work at my organization in some way, which I loved!

— Lauren Padgett, PRS, Inc.

This retreat was fantastic! The most valuable piece I found was getting sound advice from like-minded individuals who understand your struggle and care about the outcome. Many volunteer managers are left alone in their respective organizations to deal with many issues from all departments and it can be overwhelming. It's nice to know there are those out there who can understand this feeling and come up with feasible solutions and not having to explain some of the barriers associated with these solutions.

— Kelly McDermott, Carpenter's Shelter

Attending the TwentyHats volunteer managers retreat was a great opportunity for me. I was able to meet with other like-minded volunteer managers and discuss our day to day dealings when it comes to leading our volunteers. Most beneficial to me was learning about limiting beliefs we often tell ourselves and how to reframe them in a more positive light. I also very much enjoyed the mind-mapping activities and learning about what struggles other volunteer leaders have in their organizations and being able to offer suggestions and best practices, while also being able to receive suggestions from my peers.

— Jessica Towers, DC Central Kitchen

The retreat was a wonderful experience. Elisa did a great job of helping each participant with the challenges they face in the workplace. Everyone had an opportunity to evaluate where they are now in their personal and career goals and set goals for where they would like to be. The session on the types of power people have was truly eye opening and allowed me to see new ways to approach difficult situations. I left the retreat feeling energized and confident in my ability to create positive change within the workplace.

— Nicole Dillon, New Hope Housing

What a great retreat! It was great getting to meet other volunteer professionals and be part of an environment that is welcoming to the sharing of ideas. I was able to leave at the end of the retreat with tangible next steps, including a calendar of volunteer recognition that we had completely overlooked at our agency. I also have a clearer understanding of what steps I need to take now in order to get to where I want to be in my career.

— Navara Cannon, Northern Virginia Family Service

This retreat was really enlightening! Having found some processes that work at our agency, I’ve pretty much been on auto drive. After some eye opening worksheets and conversations, I now know the tweaking that needs to be done. And it isn’t going to be “scary” getting out of my comfort zone. Looking forward to future retreats with my peers!

— Nikki Clifford, Food for Others

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Hera Hub DC

5028 Wisconsin Avenue Northwest


Washington, DC 20016

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