$199.99 – $249.99

Marketing Online Workshop: Growth Engine for Startups

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Online Event

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No Refunds

Event description
Marketing Online Workshop: Growth engine for startups Session 1 - Tue Dec 1, 2020 Session 2 - Tue Dec 8, 2020 Price includes both sessions

About this Event

Session 1: Gathering Information

In session one, we’ll discuss the importance of gathering the essential information necessary to develop your strategic marketing plan to help your business achieve its growth plans.

Session 1 will be interactive with various exercises and frameworks that you will use as your homework in preparation for Session 2.

The topics covered in Session 1 will include, but are not limited to:

Determining your ideal:

Market

  • Opportunities/challenges based on the size of the market
  • SWOT

Customer

  • Voice of Customer
  • Personas
  • Journeys
  • Psychographics
  • • Behaviors; motivations; needs/pain points

Product/Service

  • Determining Need/fit - Product-Market-Fit

Competitive Analysis

Session 2: Building Your Plan

During this session, we will utilize the information you developed from Session 1 and your homework to begin building your strategic marketing plan

  • Setting realistic and achievable revenue goals
  • Market Segmentation/Vertical Strategies
  • Brand positioning and messaging
  • Competitive strategies
  • Product/service differentiation
  • Go-to Market Strategy

Session 1 - Tuesday Dec 1, 2020

Session 2 - Tuesday Dec 8, 2020

Price includes both sessions.

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Online Event

Refund Policy

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