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Marketing Methods to Avoid Startup Failure

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SVI HUB

350 Oakmead Parkway

##200

Sunnyvale, CA 94085

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Description

Over 90% of all startups fail. Here's what you need to know to be among the 10% that succeed...

"Marketing Methods to Avoid Startup Failure," is a 50 minute talk that exposes a distinct pattern that leads to startup failure time and again, then introduces a new marketing paradigm that makes starting and effectively marketing a business doable, in sequential, actionable steps.

Business Marketing PROCESS, not MBA theory, or entrepreneurs stories (which worked for them, but likely won't for you).

Veteran Creative Director, and Stanford marketing educator, J. Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed a unique, three- step marketing method for sustained business growth.

"Marketing Methods to Avoid Startup Failure," will detail how to set up a solid foundation for selling your offerings, and branding your business, with a proven method of effectively marketing a new or existing product or service, step-by-step, into a thriving business.

In this Meetup you will learn:

  • The three primary reasons startups fail
  • The RAF Marketing Method to avoid startup failure
  • Productization of your product, service, or nonprofit, into a marketable offering of value • Branding of your offering and company
  • Launching effective digital and print marketing campaigns

Agenda

6:30 pm to 7:00 pm Check In, Food, Networking

7:00 pm to 8:00 pm Workshop

8:00 pm to 8:30 pm Q&A


Speaker Bio

J. Cafesin is a veteran creative director, a Stanford marketing educator, and the founder of IPP Global—educating entrepreneurs in the practice of marketing a business to thrive. A Silicon Valley MarCom specialist since the dawn of the dot-com boom, from Fortune 100s, to seed-funded fledglings, her marketing strategies have aided innovators in turning their ideas, or developed products, into marketable offerings of value. Her campaigns for Stac, MD2, 1928, Bay Networks, Xerox FCU, The Learning Company, and many others, have helped create sustainable companies, some ultimately selling for millions. A 10+ yr university instructor, Ms. Cafesin has also taught hundreds of college students and business owners how to actualize and market their offerings into profitable businesses.


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Location

SVI HUB

350 Oakmead Parkway

##200

Sunnyvale, CA 94085

View Map

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