$35 – $40

Marketing Masterclass on Competitor Intelligence for B2B SaaS Businesses

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303 W 114th St

303 West 114th Street

New York, NY 10026

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

You will learn a modern market research process to conduct a data-driven competitive analysis of your top 2-3 competitors from the buyers perspective. At the end of the workshop you will take away an actionable plan to change or optimize your current marketing and be able to train your team to repeat the process and deliver new insights on a quarterly basis.

11 Learning Goals You Will Achieve:

  1. Discover the leading modern marketing competitive analysis tools
  2. Learn the step by step process for a robust competitor analysis framework
  3. Compare your brand vs. competitors in 10+ key touchpoints in the buyer’s journey
  4. Intelligence on your competitors traffic sources and content marketing strategy
  5. Compare the reach and sentiment in social vs. your competitors
  6. Discover new tactics to improve your discoverability in the Research phase of the buyer’s journey
  7. Intelligence on your competitors advertising spend and channel strategy
  8. Insight into your competitors Martech and AdTech stack
  9. Benchmark your KPI’s against the industry and competitors
  10. Gap analysis on your channel strategy and marketing mix
  11. Compare funding traction and brand recall


WHO SHOULD ATTEND?

  • This course is for B2B SaaS Marketers, Consulting Firms and SaaS Startup Founders and Entrepreneurs focused on go-to-market strategy and want to add “Modern Competitor Intelligence” to their skillset.
  • If you want to get a buyer’s perspective that is grounded in reality on how your brand shows up in the ZMOT - zero moment of truth.
  • Ideal for existing businesses that have been in market for over 1 year OR for new businesses where your competitors have been in market for over 1 year.

Attend if you are:

  1. Responsible for driving demand generation / customer acquisition / Growth
  2. A consulting business where you help B2B SAAS companies optimize their businesses.
  3. A business leader responsible for Market Research, Competitive analysis or Business intelligence
  4. A Founder or Entrepreneur who needs insights to augment your investor deck
  5. Preparing for an Executive Level job interview or a New Hire who wants to ramp up fast


METHODOLOGY

The framework uses legal credible public data sources and presents data using industry standard Key Performance Indicators. Tools referenced have free or freemium models that businesses with no budget or minimal budgets can leverage.

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Date and Time

Location

303 W 114th St

303 West 114th Street

New York, NY 10026

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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