$79 – $99

Marketing Masterclass: Enrollment Strategies For Your Christian School

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FLOCS Conference

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FLOCS PRE-CONFERENCE MASTERCLASS FOR CHRISTIAN SCHOOLS
WEDNESDAY, NOVEMBER 13, 2019, 1:00 - 5:00PM

"Enrollment & Marketing for Christian Schools: How to Tell Your Story in a Noisy World"

In this masterclass, we'll explore why Christian schools should be vision-driven (as opposed to mission-led) and how to link your vision to the story you tell through your leadership, communication, marketing, differentiation, and customer service. You'll learn practical tips on how to generate more leads (prospective families) and close more leads (enrolling students) using the proven power of word-of-mouth referrals, digital marketing, and story branding.

Topics will include:

  • clarifying vision & mission (defining outcomes)

  • thinking through the story we tell (messaging)

  • digital marketing (the right strategies for website, social media, Google, & email)

  • word-of-mouth marketing (how to get promoters promoting)

  • enrollment closing process (how to get more prospective families to enroll)

  • retention strategies & parent satisfaction (how to keep more of your current families)

  • the future of schools (transitioning from college-prep to future-ready)

  • tuition & financial aid as an enrollment strategy (how to handle the money issue with prospective families)

  • Getting Started (creating an action plan and marketing calendar)

The Masterclass will be taught by Jim McKenzie, Headmaster at The Rock School in Gainesville, Florida:

Over the past 10 years, Jim has more than tripled The Rock School's enrollment from 140 students to more than 435 students. In the process, the school has maintained strong retention rates, extremely high national parent satisfaction scores, and was even able to increase tuition more than 50% during a tumultuous economic period.

In this Masterclass, Jim will tell you how he did it and how he has helped hundreds of school leaders grow their schools too.

Jim has 10 years experience in coaching, training, and consulting with Christian schools all across North America. He is not just a consultant, however, he is first and foremost a practitioner… as the head of a thriving Christian school his teaching and training is based on best practices he has verified in his own school setting. Jim currently serve as the marketing & enrollment consultant for the prestigious Van Lunen Center, an organization that provides world-class executive management training for heads of Christian schools.

His presentations consistently receive high praise from school leaders for his passionate and energetic delivery as well as for his ability to connect high-level strategy with practical application. His audiences walk away with both the motivation and the mechanics to do marketing the right way.

Who should attend? Principals, Admissions Director, Key Staff, Key Volunteers, Board Members, Church Leaders and anyone else committed to the long-term success of your school!

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Eventbrite's fee is nonrefundable.

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