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Marketing Managers Meetup - Creating your Marketing Plan

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Agape Food Bank

625 McCue Road

#2

Lakeland, FL 33815

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Marketers are tasked with being self-driven, creative, and budget-conscious, all while delivering exceptional results for the business. Every marketer must approach their strategy differently. Whether you are in B2B or B2C, you are communicating with people. Define the market persona you’re targeting and craft a plan around WHO THEY ARE.

This Meetup will revolve around marketing strategy. What does a comprehensive marketing plan look like? Is it broken into weeks, days, or even hours of the day?

Activities to consider when crafting your plan:

- Direct Mail
- Google Adwords
- Networking Events
- Hosting Events
- Social Media Marketing
- Blog Posts
- Backlinks
- SEO
- Video
- Remarketing
- Telemarketing
- COI (Developing Centers of Influence)

No matter what your approach is, it is important to consider what activities you will perform and when.

Think about your next quarter. Try and fit the activities you plan to perform broken down per week and bring a printed document with you to review. This is not Homework, but it will help guide discussion.

I will also be giving a brief presentation on the quarter plan I use at my job.

**Breakfast and Coffee will be served**

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Date and Time

Location

Agape Food Bank

625 McCue Road

#2

Lakeland, FL 33815

View Map

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