Marketing Leadership in the Age of Disruption
Sales Have Ended
Sales Have Ended
Please Note: The venue location for this event has changed to the Leon Lowenstein Center in Lincoln Center, 113 West 60th Street.
As companies confront changing consumer behavior, increasingly important third-party scrutiny, and more diverse target markets and segments, they are broadening the role of marketing. Today, many senior marketing executives' focus must go well beyond building brands and making advertising more effective.
During this evening session, a panel of senior marketing executives discuss the new priorities that that they face and their course of action.
Topics that will be discussed include:
- Leading company-wide Customer Experience changes in response to evolving buying patterns and behaviors
- How consumers are helping brands tell their own stories through Social Platforms
- Managing complexity between creative and technology
- Building new marketing capabilities around content, innovation and re-defining event sponsorship
- Adapting the new marketing technologies in Martech, AdTech and CRM
National Director, Content Marketing and Creative Experience
A recognized industry creative leader in digital storytelling, campaigns and Content, Alan Schulman is a veteran of the New York branding, advertising and digital marketing agency sides of the industry. Over his 25+ year career, Alan has held creative and content leadership roles at several leading brand marketing agencies including McCann-Erickson, FutureBrand Worldwide, Foote, Cone & Belding and SapientNitro. He has led global brand and content marketing programs for such brands as Coca-Cola, Microsoft, SONY, MasterCard & Unilever.
Global Head of Content, Creative & Digital Marketing
Michael leads Bloomberg LP’s content, creative and digital marketing department, called the Bloomberg Studio. Since joining Bloomberg in 2011, he has been focused on uniquely blending content, design and technology to deliver information and utility through compelling marketing programs across online and offline channels and for audiences around the world.
Prior to joining Bloomberg, Michael held multiple roles in GE’s corporate technology division, including running GE’s global web presence.
Executive Vice President and Chief Marketing Officer
John Wiley & Sons
Clay leads the global marketing, communications and government affairs efforts at Wiley. His corporate marketing is focused on revenue-driving initiatives that align with their sales organization. Key disciplines in their global “Marketing Revenue Center” include customer experience, demand generation, CRM, sales enablement, social media, content marketing, digital analytics and SEO/SEM.
His focus is on developing customer relationships, driving new revenue opportunities and enabling Wiley as a global learning business helping organizations and people achieve the skills and knowledge they need to succeed.
Prior to joining Wiley, he led emerging technology companies in the legal, financial and healthcare industries to successful financial exits and generated over $200 million in shareholder payouts. He also served in senior management roles for Reuters and Nestle Switzerland, where he successfully launched the Nespresso division in the USA.
Faculty, Executive Education
Columbia Business School
David is a globally-recognized leader on digital marketing and business strategy. He is author of four books, his most recent is The Digital Transformation Playbook: Rethink Your Business for the Digital Age.
At Columbia Business School, David teaches global executives as faculty director of programs on Digital Marketing and Digital Business Strategy. He is the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology.
David has consulted and developed custom executive programs for global companies such as Google, GE, and IBM, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries and delivers keynotes at conferences worldwide. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist.
Food and Beverages will be provided.