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Marketing is from Mars; Development is from Venus (November 16-17)
Thu, Nov 16, 2017, 9:00 AM – Fri, Nov 17, 2017, 5:00 PM MST
A boot camp for marketing and fundraising leaders
Dogs vs. cats. Android vs. iPhone. Alien vs. Predator. Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.
You may say, “We have a great working relationship!” That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”
In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season. Over your 2 days in Colorado Springs, you’ll have focused time to:
- learn more about each other’s personalities, strengths, and working style, optimizing trust and confidence
- explore the latest best practices developing donor-ready patrons
- evaluate your own efforts to date based on data
- find collaboration opportunities to better build patron relationships together
By the end of the two-day session, not only will you like each other, but you’ll create a data-driven plan that you can take back to develop patron relationships all season long, specifically designed to bolster return-on-investment.
Registration deadline: October 1, 2017. Registration is limited for this event. Book early to avoid disappointment.
Is this session right for our team?
Take this simple quiz to find out. True or false?
- Development and marketing meet infrequently (once a month or less).
- Marketing and development have fought or have had tension over resources.
- Marketing and development’s budgets and revenue goals are separate.
- Marketing and development use separate databases.
- We want more of our subscribers/members to donate.
- We have never asked for donations in marketing materials, or efforts have not been successful.
- We have never asked for donations at the point of sale or through telemarketing, or efforts have not been successful.
- We have an anniversary, new venue opening, or other extraordinary opportunity coming up.
- We are experiencing declining revenue and are worried about our business model.
- We’ve been afraid to address this issue at our organization.
- Marketing and development have a friendly relationship that we want to make even better.
If you answered “TRUE” to any of the above, you should consider attending this intensive. Still have questions? Email LetsTalk@trgarts.com to learn more.