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The Exchange, Lower Level, Johnson Building, Central Library in Copley Square

700 Boylston Street

Boston, MA 02116

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In this three-week course presented by the Center for Women & Enterprise, entrepreneurs explore market research, identifying and quantifying a target, and the 4 Ps and 3 Cs of marketing; the benefits of social media, search engine optimization, and e-marketing; and traditional marketing concepts such as branding, public relations, advertising, and collateral development; and the importance of metrics.

Sponsored by Bank of America

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The Exchange, Lower Level, Johnson Building, Central Library in Copley Square

700 Boylston Street

Boston, MA 02116

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