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Marketing Insight

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The Penthouse

11A High Street

Banbury

OX16 5EE

United Kingdom

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A New Market Place.

This insight is suitable for businesses who use Facebook for marketing. The insight is less about that a new market place exists within Facebook, it is more focused on HOW your business can break in. Or, create one of YOUR own. And it is all pretty easy to do.

What problem does this solve?

Simply put, leads and content distribution. And HOW to gain market access.

The buyer notifies the market of their intent to buy, and sellers compete for the buyer’s purchase. Simple as that.

That is a HUGE buyer shift.

To add in here, you'll find this behaviour all over the web, However, Facebook are clearly leading the surge. In fact, they are so far ahead of the rest, they have already won.

One example.

I now witness £1000's of pounds worth of business being conducted in that manner on the Banburyshire Info Facebook group every single day. Case study after case study demonstrates the shift.

To add in here, you'll find this behaviour all over the web, However, Facebook are clearly leading the surge. In fact, they are so far ahead of the rest, they have already won.

  • I'll demonstrate WHY this is happening, and explain WHY the price of entry for brands is rocketing because of it. Not just in cash spent, but in quaility.

  • You'll discover HOW to make this work for YOUR business without spending a fortune. In many cases, not a single penny should you desire.

  • I'll share with you WHAT I know as a Facebook Beta tester. An insight into what's coming to Facebook groups. And it's all positive for the businesses who are ready.

  • You'll witness in real time WHAT opportunities we see inside the dash board of Facebook.What YOU could do to win the business. You'll be AMAZED at the possiblilities.

  • With no techy talk.

  • Simple answers to the questions that this will bring up. And it will evoke many for sure.

Want YOUR business to be ahead of this growing shift?

Proof it works...

When I created the Banburyshire Info Facebook group, I imagined a busy online market place alongside the hustle and bustle of community life.

A market place where people shared local news and infotainment. Where over 90% of content was UGC (user generated content), or UCC (user created content), and of course, a place for people to create and engage in local interest conversations.

This is how things have turned out.

"This site's a soap opera with branded content- I get absorbed in a thread when it all kicks off then someone mentions a useful pub or shop or day out I haven't tried yet. Marketing genius" Chris Hackley Professor of Marketing Royal Holloway, University of London,

Marketing genius is high praise indeed.

Talking about branded content - Morrisons community manager use the Banburyshire Info group well

Going to their local community makes perfect sense to consumers. Banbury business Buywise Domestics, were only too happy to help

And yes, all of that activity is measureable. Facebook have even created a leaderboard. Reg's Cafe are natually delighted to presently occupy number one position

It works.

Hopefully you can make one of the dates on offer. I have no plans to repeat them as yet.

Side note.

There is an early bird price.

That's £15 and payable direct to the bank rather than through eventbright.

Bank Details

Sort code 60 – 01 – 35 Account Number 52201082

NatWest Bank Banbury

Hopefully see you there. Thanks for reading

Ian Gentles

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Date and Time

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The Penthouse

11A High Street

Banbury

OX16 5EE

United Kingdom

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