$0 – $10

Marketing in Technology Coffee Talk - September

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Blackbaud

2000 Daniel Island Drive

Charleston, SC 29492

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How to Price B2B Software + Services

There is immense value in software-based products and services because they solve ongoing market problems. That means pricing those products and services is not only critical to a company’s financial success, it is also integral to its strategy in the marketplace. But pricing software is more than just picking the right price; it means picking the right value metric and building the right packaging structure around it. In this presentation, we’ll talk about how to do just that by knowing the market players from the outside-in and understanding the factors that contribute to profitability from the inside-out.

About Fraction8

Fraction8 delivers pricing and product marketing expertise for business to business (B2B) software companies. Pricing and product marketing are critical variables to both mass-market and custom-enterprise software sales. Fraction8 will help you pitch the right buyer with the right offer at the right price, so you’ll do more than just sell! sell! sell!, but grow and scale profitably. Learn more by contacting Ryan at Ryan@Fraction8.io.

About speaker, Ryan Glushkoff

With over 20 years of software experience, Ryan Glushkoff is the Founder of Fraction8, a boutique consulting firm focused on delivering pricing and product marketing expertise for business to business (B2B) software companies. Prior to founding Fraction8, Ryan has “been there and done that” in both the pre-sales and post-sales world for both mass-marketing and custom-enterprise software companies, which gives him a unique perspective on how SaaS companies need to price and market themselves for success.

Connect with Ryan:

- LinkedIn:www.linkedin.com/in/glushkoff.

- Twitter: https://twitter.com/NoMoreGuff

*Bagels and coffee will be provided!


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Blackbaud

2000 Daniel Island Drive

Charleston, SC 29492

View Map

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