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Marketing In Health

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Banex Hotels and Suites

60, Olorunlogbon Street, Near Anthony Police Station, Anthony, Maryland, Lagos

Lagos, Lagos 2341

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Marketing in Health

As consumers take a more active role in their healthcare decisions, Healthcare Organizations must listen and adapt in order to remain relevant. Changing health systems and uncertain financial situations are forcing hospitals around the world to better promote themselves to patients and referrers in order to stay competitive.

Program Overview

Marketing healthcare services and products presents unique challenges as compared to other consumer goods and services, because it deals with health behaviors as opposed to just purchasing behaviors and there are strict ethical considerations. Health marketing includes awareness and education but also behavior adoption or change, which are difficult and can take time. Healthcare marketing is also influenced by a changing population and related problems, advances in research and other external factors.

Consumers who have not yet chosen you as a healthcare provider can be difficult to target.
Your marketing messages should focus on empowering Healthcare consumers, to find as much information about you as they want. Since consumers can now compare healthcare providers, embrace this – and become the best in marketing your services.
This course is for health care Organizations who aspire to create marketing plans that would ensure they stay competitive in this present day dynamic health industry. These Marketing topics are intended for healthcare professionals and healthcare support staff who interact with the consumers. By the end of the program, participants should have an increased understanding about how to deliver professional marketing plans in order to remain relevant in the healthcare industry and to better understand the reasons why marketing is one of the most important elements in being competitive in the healthcare industry.

Course Methodology

The course is highly interactive, providing participants with the opportunity to practice the skills learned throughout the day. In addition to brief presentations by the facilitators, we use case studies, self-awareness exercises, video clips and role plays.

Learning Outcomes
At the end of this course participants are expected to be able to;

  • Understand the need for Marketing in Healthcare organizations.
  • Know the basic building blocks in Marketing.
  • Be familiar with effective strategies to engage their stakeholders.
  • To develop an effective marketing plan for their organization.
  • Know how to use digital marketing techniques to promote their organization.

Course Outline

  • The Need for Marketing in Healthcare Organizations.
  • Fundamentals of Marketing.
  • Components of a Healthcare Marketing Plan.
  • Networking and Stakeholder Engagement Strategies (How to create a thriving ecosystem of Customers, Partners, Advocates and Influencers).
  • How to use employee feedbacks to build better marketing campaigns.
  • Digital Marketing for Health Care Organizations.

Who should attend

Medical Directors, Hospital Owners, Hospital Administrators, Hospital Managers, Heads of Units in Health Care Organizations, HMO Managers and Officers, Hospital Marketers, Business Development Officers and Managers, Community Health Managers and Officers, Marketing Managers and Officers, Public Health Officers, Front Desk Officers, Customer Service Officers.


To REGISTER send an email stating your NAME, EMAIL, PHONE NUMBER, COMPANY NAME and DESIGNATION to: oseyiade@gmail.com
You will receive an email confirming registration. You then pay the course fee into our ACCESS BANK account below and reply the email with payment details.

Bank: Access Bank
Account Name: Synapses Medical Networks
Account Number: 0051205694

COURSE FEE: 10,000 naira/participant (10% discount if registration is
done before 19th May 2017 and 10% discount for Organizations
sponsoring 4 or more participants).
The payment covers course fee, tea break, lunch and workshop materials.

VENUE: Banex Hotels and Suites, 60, Olorunlogbon Street, Near Anthony
Police Station, Anthony, Maryland, Lagos.

DATE: 25th May, 2017
TIME: 8am - 5pm

Limited spaces are available.

The faculty is a group of well experienced marketing
professionals in different industries who have been able to
demonstrate excellent marketing skills in their different

Our sincere appreciation to the following organisations that sponsored participants for our past trainings;
Anavara LimitedPaelon Memorial HospitalLonging HospitalOutreach HospitalsAquagem Dental ClinicChildkid HospitalFaramed HospitalNigerian Navy HospitalCBN HospitalAce MedicareClinix Diagnostics CentreBeacon Hill Smile DentalClinicSubol HospitalLife Fountain HospitalMega Vision Eye Clinic

All Synapses Medical Networks trainings are available as in-house or
customized training solutions. You can request for any of our Training
topics or modules by sending your request to:
oseyiade@gmail.com or

For more information kindly contact us on 07032236694 or send an email to: oseyiade@gmail.com or segun.ebitanmi@medinetone.com or visit www.synapsesmedicals.com

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Banex Hotels and Suites

60, Olorunlogbon Street, Near Anthony Police Station, Anthony, Maryland, Lagos

Lagos, Lagos 2341

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