$300

Marketing in a Digital World (8-Week Online Bootcamp for Busy Professionals...

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This 8-week online marketing course is geared towards busy professionals who want to learn DIY digital marketing strategies that save time and money. The course is every Thursday from 10:00 am - 12:00 pm. All classes will be recorded and emailed to you in the event you miss a session. In addition, all students will be invited to a Facebook group for ongoing discussions. Amanda or Catherine (the speakers) will be available every Thursday from 12pm-1pm on the Facebook group to answer additional questions. Below is the class schedule, topics, and speaker bios.

SESSION 1 - October 26:
"Laying the Foundation"
Outlining your marketing plan

SESSION 2 - November 2:
"Getting Social"
Social Media 101 for Business

SESSION 3 - November 9:
"Creating the Look"
Creating Amazing DIY Graphics on a Budget

SESSION 4 - November 16:
"Revving Up Your SEO"
Learn Website and SEO Strategies

SESSION 5 - November 30:
"Advancing Your Advertising Angle"
How to Create Successful Digital Ads on a Small Budget

SESSION 6 - December 7:
"Content Creation and Communication"
Blogging and Email Marketing Best Practices

SESSION 7 - December 14:
"Making it All Work Together"
Scheduling and Developing a Consistent, Time-Saving Plan

SESSION 8 - December 21:
"Looking Back to Plan Ahead"



SPEAKER BIOS:


AMANDA MACMASTER:

Marketing pro Amanda MacMaster is addicted to all things digital, coffee and her little family including her husband (Scott) and her 5 rescue pets (JP, Tammy, Sadie, Coal & Bella).

Luckily for small businesses everywhere, Amanda turned her passion for technology, creativity, and design skills into a career as a marketing professional. A Boston native, Amanda relocated to South Florida where she honed her marketing skills for businesses and organizations. Prior to launching MMM, Amanda's resume includes:

  • Marketing and Sales for D.R.E.A.M. Real Estate and Marriott International
  • Director of Marketing and Public Relations for Miami Design Preservation League

Currently, Amanda involved in the following organizations:

  • President, Board of Directors Greater Miami Festival and Events Association
  • Marketing Committee, Florida Festivals and Events Association
  • Member & Presenter, Greater Delray Chamber of Commerce


CATHERINE RUSSELL:

"What's the point of having a website if no one can find it?"

Catherine creates content and social media strategy; specializing in designing and executing integrated digital marketing content plans that achieve measurable results. Catherine's client roster includes small business, nonprofits, entrepreneurs and marketing agencies.

With an AB in English from Notre Dame and an MBA, Catherine's career began in marketing and PR for nonprofits before moving to corporate life. Catherine can usually be found with her iPhone in one hand, a Starbucks in the other, and wearing sunglasses.

Before launching a private consulting service, Catherine's resume includes:

  • Director, Marketing IDM Software
  • American Red Cross: Director, Donor Relations Greater Upstate NY Red Cross Director, Donor Marrow Program CT Red Cross
  • Director, Volunteer Program CIRBC

Catherine's nonprofit volunteer expertise includes:

  • Board, American Women's Group in Paris
  • Board, Bloom Where You're Planted, Paris
  • Girl Scout, Brownie and Cub Scout troop leader
  • Board, Indianapolis Volunteer Center


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