A Look Ahead – 2017 Marketing Trends + Predictions
2016 has certainly brought lots of surprises, when it comes to marketing, and as 2017 approaches we’re sure to see even more. What marketing trends can we expect to see in 2017? What strategies must we include in next year’s plan? Ashley Nicole Teplin, of Teplin+Nuss will discuss just that… 2017 Marketing Trends + Predictions.
We’ve all spent the last year focusing on buzz words like content marketing, experiential travel, video creation, mobile users and location based marketing, but what’s coming next and how do we leverage the new tools at our disposal?
Ashley Nicole Teplin, of Teplin+Nuss, will share how she wields her expertise in public relations, media production, photography and social media advisement to guide wineries and businesses through a marketing strategy. Ashley will examine the trends she’s seeing going into 2017, and discuss how they will affect us next year.
We hope you will join us for an insightful look into the future of marketing, what to expect in 2017, and how you can practically apply the coming trends to your business.
What to expect
- A review of the trends in 2016 that worked, and what did not
- A look ahead to 2017’s marketing trends
- Tips for applying these new trends to your marketing plan
- Insights into how you can get ROI from implementing these new trends
What to bring
- A bottle of wine to share.
- A stack of business cards to share with other attendees.
- A list of what trends you’re most excited to see in 2017 – in case you want to share!
What we'll do
- Open networking with wine
- Update on WINE WOMEN news, and the Marketing Forum’s objectives
- Look into 2017 marketing trends with your guest speaker, Ashley Nicole Teplin
- Ask questions and share the trends you’re looking forward to
- Recharge your creative batteries!
Who you'll hear from
With years of experience and unlimited connections in the culinary and wine world, Ashley Nicole Teplin uses her extraordinary skill set to gain exposure and create virtual and real-world publicity for her diverse client set. Immersed in the worlds of art, culture, wine and cuisine, she wields her expertise in public relations, media production, photography, social media advisement, culinary and fine arts to forge new networks and strengthen existing relationships among her clients. Ashley holds a Bachelor of Arts degree from the University of California at Los Angeles, as well as a culinary arts degree from the Culinary Institute of America in Hyde Park, NY. She also spent two years producing trailers, TV spots and reels for top networks and film production companies like Fox, HBO and Miramax before focusing her energy for the past ten years on the world of public relations.
Current Teplin+Nuss Clients, Fall 2016:
- Carneros Wine Alliance
- CK Mondavi
- Joseph Phelps Vineyards
- Stags Leap District Winegrowers Association
- Stewart Cellars
- The Divining Rod
- Wine Market Council
- Zinfandel Advocates & Producers, ZinEX 2017
- Mutineer Media Group (Contributing writer + photographer)
Meet Your Forum Chair
Tess Kofoid is the Senior Director of Business Development at WineCountry Media; WineCountry.com, NapaValley.com and Sonoma.com. With over 2.5 million unique users annually visiting the WineCountry Media websites, Tess has a unique insight into how consumers are researching, planning and booking travel to wine country. Tess finds consumer engagement fascinating, and loves working closely with businesses to refine and develop their brand positioning in a digital environment.
About Ledson Winery & Vineyards
The year was 1997, and wine lovers Jan and Dave Holcomb were visiting Sonoma Valley from their home in Denver, Colorado. While driving along Highway 12, they passed a Sonoma Valley from their home in Denver, Colorado. While driving along Highway 12, they passed a beautiful castle under construction and noticed a sign out front reading “wine tasting”. They drove through the gate and noted that the construction crews were still at work so they pulled up to a double-wide portable building. Inside they met Michael Ledson, who told them that the castle had originally been intended as his dad’s home, but was being converted into the winery’s tasting room. After being poured Ledson’s ’95 Estate Merlot, Jan asked if there was a wine club they could join. Michael said he didn’t think so and called Steve, who enthusiastically replied, “No, but start one!” That’s how Jan and Dave Holcomb became Ledson Winery’s first wine club members, and they’re still members today. More importantly they’re great friends of Steve’s, as are many in the wine club, sharing family vacations, visiting each other’s homes and routinely getting together over dinner to taste the newest wine releases.
It was over a new release that Steve met another of Ledson’s long time wine club members, Tom Birt. The two became fast friends after finding themselves in a debate over the merits of the 2001 vintage versus 2002 vintage of Ledson Ancient Vines Zinfandel at one of the winery’s barrel tastings. Steve appreciated Tom’s palate and thirst for wine knowledge and Tom was drawn in by what he describes as “a dynamic force of nature with an infectious passion for wine, friends and fun”. Like many who become part of the Ledson Wine Club, Tom has invited his friends to join as well. Unlike most, however, Tom seems to have an endless supply of friends, personally adding more than 100 new members to the club in just six years! For Steve, having a family winery means more than building a winery for his family; it also means building a family for his winery - and between friends, employees and Wine Club members, he has done just that.
About WINE WOMEN Forums
The WINE WOMEN Marketing Forum strives to foster your professional growth while giving you the opportunity to share your skills with our group. Think interactive case studies, opportunities to speak to the group, and a chance to guide the conversation.
- WINE WOMEN Forums are career development tools for women (and men) in the wine industry.
- Each forum is profession or topic-driven.
- Eligibility to join a forum is established by each forum's membership.
- Forums are open to both women and men (unless otherwise stated).
- Advance registration REQUIRED for this event, please. Space limited!