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Marketing for the Arts Panel at Hunter College

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Fishman Student Center, 417 West Building

Hunter College

New York, NY 10065

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Open to Hunter College students, staff, and alumni only.

Marketing experts share their insights about career opportunities and their strategies for marketing the arts. Light lunch will be served at 12:30pm. This event is co-sponsored by the Office of the Arts and the Mellon Arts Fellowship Program.

Panelists:

Robin Cembalest, Editorial Strategist

Described by artnet as “one of the leading lights of art-world social media,” Robin Cembalest is a journalist and editorial strategist. The former longtime executive editor of ARTnews, she has contributed to the Wall Street Journal, W, and many other publications, and maintains popular feeds on Instagram and Twitter. In her consulting business, Robin Cembalest Editorial Strategies, she works with art-world clients to design and implement editorial and digital content.

Reynaldi Lindner Lolong, Associate Director of Marketing and Membership at The Public Theater

Reynaldi Lindner Lolong is the Associate Director of Marketing for The Public Theater, where he has worked on Hamilton, Fun Home, Eclipsed, and many other productions, as well as four seasons of Shakespeare in the Park. He has more than a decade of experience in arts administration (primarily in marketing and fundraising), and has a master’s degree in Theater Management from the Yale School of Drama.

Allison Steinberg, Communications and Marketing Strategy Professor at Hunter College.

Allison has worked in communications and marketing for nearly 15 years, including at JPMorgan Chase, JetBlue Airways and the American Civil Liberties Union. She has written for the Washington Post, Slate, New York Magazine, Conde Nast Traveler, Gothamist, among others, and has secured coverage in nearly every major national outlet. She holds an MFA in Integrated Media Arts from Hunter College, where she also teaches a communications and marketing strategy course.

Marcia Stepanek, Media Lecturer at Columbia University’s graduate Nonprofit Management Program & Chief Strategy Officer for Brand Stories

Marcia Stepanek is an award-winning multimedia journalist, digital/visual media strategist, and author of the forthcoming book, Swarms: The Rise of the Digital Anti-Establishment — about the evolving power and influence of social networks to pervasively reshape business and society. A former John S. Knight Fellow in New Media at Stanford University, she has worked at the intersection of digital media, technology, and social change for more than 20 years; she has held executive leadership positions at major corporations in the media and publishing industries, leading editorial teams for top media organizations including Hearst, BusinessWeek, Knight-Ridder, and Ziff-Davis Media.

Moderated by Michelle Fizer Peterson, Hunter Mellon Arts Fellowship Program Coordinator

Trained as a classical vocalist from a young age, her life’s work is encouraging others to develop empathy and compassion through the Arts. As an entertainment journalist contributing to FOX, Speed Channel, Comcast TV, E! Television Networks and other national outlets, Michelle reports on the arts and its transformative effects on society. She is currently a Columbia University candidate for M.S., Nonprofit Management, Spring 2018.



Questions? Email OOA@hunter.cuny.edu

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Fishman Student Center, 417 West Building

Hunter College

New York, NY 10065

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