Marketing for non-marketers

Marketing for non-marketers

Build confidence, clarity, and practical marketing know-how — without the jargon.

Who this course is for

Marketing doesn’t have to be complicated. This hands-on session is perfect for start-ups and small business owners who don’t come from a marketing background but need to understand how it works. Whether you want to attract more customers, promote your services, or simply make sense of social media, this workshop will give you the tools and confidence to do it.

What you’ll learn

By the end of this course, you’ll understand how to:

• Identify your target audience and build simple buyer personas
• Craft clear, effective marketing messages that resonate
• Choose the right marketing channels for your business
• Create a straightforward marketing plan and calendar
• Measure what’s working with simple, meaningful KPIs

You’ll leave with ready-to-use templates, practical examples, and realistic next steps you can apply immediately.

Limited space per workshop. Joining instructions will be sent upon sign-up.