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Marketing for Good: The Power of Purpose

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Impact Hub

817 5th Ave S - 4th Floor Minneapolis 55404

Minneapolis, MN 55405

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AGENDA

5:30 - 6:15 | Check In & Networking

6:15 - 7:30 | Content & Conversation

  • Hear from marketing industry leader Amanda Brinkman on her philosophy on how all companies can “Do Well by Doing Good".

  • Get a crash course in what it takes to become a certified B Corporation - a new kind of business that balances purpose and profit. (Did you know B Corps are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment?)

  • Learn from an early pioneer in the field of Influencer Marketing as he shares what celebrity influence means today with respect to social change and non-profit participation and success.

  • The Power of Purpose: A round-up panel conversation moderated by Laura King, featuring Amanda Brinkman, Lisa Hannum, and Lou Raiola

7:30 - 8:30 | Happy Hour & Networking

** Ticket price includes beer and wine, soft drinks, and snacks.**
Parking Instructions: Kraus-Anderson ramp: Open to the public after 6PM on weekdays and all day on weekends. Entrance located on 8th Street between KA’s office and HQ apartments.


Meet our Speakers

Join us for a powerhouse lineup of purpose-driven leaders, including:

  • Amanda Brinkman - Chief Brand and Communications Officer, Deluxe
    In 2015, Amanda was recruited to transform Deluxe Corp.’s 100-year-old, $2 billion brand. She spearheaded the “Small Business Revolution,” first showcasing 100 businesses across America, then going on to award $500,000 transformations to inspiring small towns. She produced and stars alongside Shark Tank’s Robert Herjavec in the acclaimed “Small Business Revolution – Main Street” series, which chronicles the program’s impact on communities and countless lives.

  • Lisa Hannum - President & CEO, Beehive Strategic Communication
    Lisa believes the power of communication builds better businesses for a better world. She has the vision to see what’s possible, even when the page is blank. Her ability to turn fresh insights into meaningful connections strengthens businesses in ways that create enduring value. CEOs call her for new perspectives and trust her when the stakes are high.

  • Lou Raiola - Founder, The Purpose Awards & The Purpose Alliance
    With more than 30 years of experience championing causes that inspire social good through sports, entertainment and pop culture, Raiola has become the go-to resource when it comes to creating the unlikeliest of partnerships between the business and non-profit worlds. Raiola has demonstrated himself to be a proven leader in bringing together numerous Fortune 500 corporations, such as UnitedHealthcare and General Mills, with notable charitable organizations, including Special Olympics and Folds of Honor.

  • Laura King - Founder, Marketers' Community & Chief Dreamer, Minneapolis Angels (non-profit)
    Laura is an authentic, award-winning recruiter who recently lead the digital marketing recruitment division inside a $16M local search firm. Laura has placed hundreds of candidates and consulted with global companies including UnitedHealth Group, Microsoft, Target, Best Buy, Thomson Reuters, and more. She is excited to help so many more people love the work they do and uncover opportunity everywhere. She is excited about new things unveiling in 2019, including the establishment of Minneapolis Angels, a nonprofit serving foster care children and families in MN.

You won't want to miss this amazing event. These leaders have rich history, rich brands and rich experiences to share. The perspectives gleaned in their "day jobs" is certain to inspire and propel us all in our work and lives.

Shout-out to our sponsors & supporters!


Authentic Brand


Beehive Strategic Communication

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Impact Hub

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Date and Time

Location

Impact Hub

817 5th Ave S - 4th Floor Minneapolis 55404

Minneapolis, MN 55405

View Map

Refund Policy

Refunds up to 7 days before event

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