$50 – $100

Marketing Essentials: Branding in a Digital World (For Women)

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TechNexus

20 North Upper Wacker Drive

#1200

Chicago, IL 60606

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About the Course

This Marketing class will cover the basics and dive deep in the power of Marketing in today's world. Ten years ago, people went to one or two websites when looking for a product, and made a decision based on that information. Today, however, the information available about products is almost endless. The purchasing power is in the customer's hands more than ever before. Marketing is at the foundation of good business, whether you are a growing professional, a career switcher, or a thriving business owner.

Tickets include materials, lunch, good company, and plenty of caffeine.

Workshop will be taught by Kimmah Shah, a digital and content strategist with over 14 years of experience in marketing, strategy, analytics and communications formulti-million dollar B-to-C & B-to-B organizations across diverse industries. You don't want to miss this glow up.

Curious about the Glow Up weekend series? Have some training dollars you need to spend before the close of the year? Check out 2-day workshop classes here. Led by some boss instructors and a must have for your portfolio. Looking to break into the world of tech? Diversify your skills. Walk away with knowledge, a certification, an addition to your portfolio. Check queensbrunch.com/speakers for some of our past guests.

Back to regularly scheduled programming....

In the class you will cover:

  • Tenets of Marketing
  • How to Target Customers
  • Tools for Managing Content
  • What are Metrics?
  • Tips and Tricks
  • Q&A: Rapid Fire Marketing Questions

Who should attend this course?

The following individuals will benefit from this course:

  • An entry level marketing employee who is looking to increase knowledge in a non-intimidating and inclusive environment
  • A business owner who is looking to leverage Marketing to better reach target customers
  • A professional who is looking to think strategically about growing their personal brand online and social
  • A professional who is looking to expand current responsibilities to include Marketing functions (i.e. website building, campaign creation, internal & external communications)

Why is Marketing important?

  1. Changing work environment: With the rise of social media, the need for brands to differentiate, and the power of targeted marketing, companies are constantly investing in their Marketing strategies.
  2. Make more money: Today’s trend toward social has created a surge in demand for professionals with expertise in Marketing.
  3. Digital Literacy: In today’s expanding digital marketing environment, it’s important for marketing leaders to hire and train a workforce with the perfect mix of digital marketing skills. Digital marketing training provide a valuable resource for marketing teams to raise the bar for their teams and drive more tangible marketing results.

Photo by Samantha Sophia on Unsplash

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Date and Time

Location

TechNexus

20 North Upper Wacker Drive

#1200

Chicago, IL 60606

View Map

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