Marketing Essentials Boot Camp @ Start!Peninsula Accelerator
Date and time
Refund policy
Description
Ready to launch the next big thing?
Experiencing social media anxiety?
Have a great Business Plan but no business?
[Credit: XKCD, "Business Plan"]
Join the 4-Day Marketing Essentials Boot Camp
@ the Start!Peninsula Accelerator
Dates: February 4-7, 2013
Time: 6:00 - 9:00 pm with requisite shmoozing before and after
About the Boot Camp
The Marketing Essentials Boot Camp is a hands-on workshop for local Hampton Roads entrepreneurs and small business purveyors in Norfolk, Chesapeake, Newport News, Hampton, Portsmouth, Suffolk, Poquoson, Williamsburg, Virginia Beach, Hampton, York County and Richmond. Participants will meet like-minded folks working to launch new ventures in a diverse range of industries, including manufacturing, mobile application development, government, medical devices, and others.
What Will I Learn?
In each evening session, participants will be led through the basics of creating AND implementing various elements in an integrated marketing plan. We'll begin with broad marketing topics such as branding, identity, customer profiling, and market segmentation. In subsequent sessions, participants will learn about B2B vs B2C marketing techniques, social media management tools, and content strategy development. Every session will end with practical exercises that double as REAL marketing resources, collateral and tangible strategies for use in promotional efforts on and offline.
Course Structure
*JUST POSTED*
The course is module-based. Every evening session has 2 Circuit Training lessons on different topics, followed by a CoLateral exercise in which participants are guided through creating marketing materials for use in promotional efforts.
Sample Evening:
- Warm up (yes, we really do warm up with a bit of stretching to get the brain juices flowing and focused)
- Circuit I - Intro to Marketing Planning
- Break
- Circuit II - Target Audience Profiling & Market Research
- CoLateral Exercise - How to Answer Questions You Might Not Know the Answers to...Yet: Writing an FAQ
