$250

Marketing & Distribution Workshop for Brands in the Food Industry

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Location

TBD

New York, NY

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Refund Policy

No Refunds

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Description

Have you established a brand and are selling products you’re proud of, but are wondering how to grow your audience and consumer base? Should you get a distributor? Or perhaps you have a distributor, but aren’t sure it’s going as well as it could. What do distributors do exactly, anyway? Are your marketing communications resonating with consumers? Wondering how you are supposed to create an entire brand identity with limited time and money? Frustrated with social media and want to know how to get the best of use of it?

Presented by L I Z M A Z Z E I and CULTIVATE BRAND CONSULTING, this is a focused, content-driven full day workshop designed specifically for early stage and mid stage brands in the food industry. At this workshop you will be able to color in much of the “gray area” around marketing and distribution for your brand walking away with actionable to-do’s and knowledge you can implement immediately.

Participants will be split into two groups at the workshop depending on the stage of your business. In order to create the most value for participants, we are capping attendance at 10 brands in each group. Here is the schedule for the day:

Marketing Workshops Overview

Early Stage Session Topics

  • Brand & Marketing Messaging - Developing a unique value proposition / exercise, About Statements and Guidelines
  • Website + Digital Presence - Main Components / Sections, Platform Options + Pricing Overview, Photo Needs & Considerations
  • Marketing Roadmap and Content Strategy - Goals and Planning Timeline, Important Dates & Seasonal Sales Campaigns, Content Distribution Channels, Types of Content
  • Email Marketing - Best Practices, Who's Your Audience, Types of Content / Templates, Customer Service Tools
  • Social Media - Channel Overview, How to decide which one is right for you?, Posting Mechanics and Developing Your Engagement Strategy

Mid Stage Session Topics

  • Marketing Roadmap and Content Strategy - Goals and Planning Timeline, Important Dates & Seasonal Sales Campaign Strategy, Content Distribution Channels, Types of Content
  • Website + Digital Presence, Understanding how SEO works + How to choose the right keyword phrases, On-site optimization and, Managing and responding to online reviews
  • Email Marketing - Best Practices, Who's Your Audience, Types of Content / Templates, Customer Service Tools: Mail Merge, Boomerang, Canned Responses
  • Influencer Marketing - Identifying the right influencers, How to contact / outreach templates, and Tracking and Following Up / Engagement to Brand Ambassador
  • Online Advertising - Channel Overview, Pros/Cons, How to decide which one is right for you?, Setting up campaigns on each channel / structure (Campaign / Audience, Ad Set / Audience, Ads), Key metrics and reporting

Working Groups following the Marketing Workshops - Work with experts 1-on-1 or in smaller groups to discuss in further detail challenges you may be having with SEO / Website Design, Online Advertising, Social Media, and Content Marketing.

Distribution Workshops Overview

Early Stage Session Topics

  • Pre-Distribution: How to be "Distributor Ready" - Product Logistics and Sales
  • Distribution Contracts - What to Look For and Negotiating
  • Pricing & Financial Considerations - Pricing Structures and Other Expenses
  • Promotions - Types of Promotions, Incentives, and Promotion Schedules
  • Maximizing Your Distributor Relationship - How YOU Should Spend Time/Resources, Distributor Sales Team, Opening New Accounts, and Performance Expectations
  • Northeast Region - Key Accounts, Main Distributors, Whole Foods, and What to Expect

Mid Stage Session Topics

  • Distribution Options - Types of Distributors and Distribution Management
  • Distribution Contracts - What to Look For and Negotiating
  • Pricing & Financial Considerations - Pricing Structures, and Other Expenses
  • Promotions - Types of Promotions, Incentives and Promotion Schedules
  • Maximizing Your Distributor Relationship - How YOU Should Spend Time/Resources, Distributor Sales Team, Opening New Accounts, and Performance Expectations
  • Northeast Region - Key Accounts, Main Distributors, Whole Foods, and What to Expect

Small Groups - Meet and greet with distributor representatives from two of the largest companies in the Northeast region to chat further on your distribution strategy and learn about your products.

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Date and Time

Location

TBD

New York, NY

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Refund Policy

No Refunds

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