$0 – $275

Marketing & Communicating with the Aging In Place Client (CAPS I)

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Southtown Office Park

8120 Penn Avenue South

Conference Rooms 135 & 145

Bloomington, MN 55431

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Intended Audience: Builders/remodelers, existing CAPS designees needing CE, healthcare professionals

Registration: 7:45-8:15am

Class time: 8:15am-4:30pm

Speaker: Alissa Boroff, BA, CAPS, COTA/L, MN-AS, Access Solutions, Director

Alissa holds degrees in interior design and in occupational therapy. This combination of experience and education provides her with the skills and insight to create functional and pleasing environments to meet the needs of clients and promote safe and independent living for people of all ages and abilities. Prior to founding Access Solutions, Alissa worked for residential and commercial design firms specializing in senior housing and accessible design. She also has worked in skilled nursing facilities providing therapy to seniors. These experiences have given her first hand knowledge and access to the barriers that seniors and the aging encounter on a daily basis. She also is involved in many local and state organizations focused on seniors and aging in place, teaching and speaking about aging in place and universal design to students, professionals, and community members. Alissa is a former Chair of the Minneapolis/St. Paul chapter of the National Aging in Place Council (NAIPC) and on the Board of Directors for the National Aging in Place Council, a former Chair of the local 50+ Housing Council at the Builder’s Association of the Twin Cities (BATC). She also has served as an adjunct faculty member at St. Catherine University and is certified as an NAHB (National Association of Home Builders) instructor for the Certified Aging in Place Specialist(CAPS) and Universal Design/Build courses.

Course Brief Description:

Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market.
By completing this course, participants will be able to:
•Describe three segments within the AIP market that present business opportunities for building professionals.
•Identify access points and marketing opportunities within targeted AIP market segments.
•Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
•Identify common challenges of functioning in a real world environment for the AIP population.
•Enhance the AIP client consulting process with effective needs assessment and communication techniques.
This course qualifies for:
•6 CE for AIBD
•0.6 CEU for AOTA
•6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

*This course is a cooperative service of NAHB.

Cancellation policy: Cancellations received at least five or more working days before the event are refundable, minus a $20 administrative charge per registrant. There is no refund for cancellations received within five days of course. A refund or voucher will be issued to any participant who is registered to attend a seminar that is cancelled by Centrex Rehab.


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Date and Time

Location

Southtown Office Park

8120 Penn Avenue South

Conference Rooms 135 & 145

Bloomington, MN 55431

View Map

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