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Marketing & Canada’s Anti-Spam Legislation (CASL)

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Rapid Boost Marketing

9848 33 Avenue Northwest

Edmonton, AB T6N 1C6

Canada

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What You Need To Know NOW and Why You Can't Afford To Ignore It.


Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) and the installation of computer programs. CASL also prohibits the unauthorized alteration of transmission data. The rules that apply to CEMs come into force on July 1, 2014 while the rules governing computer programs take effect Jan. 15, 2015, followed by the private right of action on July 1, 2017.

Topics Include:

• What is CASL?
• What does the regulation include?
• How will the legislation impact you?
• Assessing readiness

Learning Outcomes

• How CASL will impact your use of email and other means of electronic communication, including some forms of social media
• Creating a compliance strategy
• CRTC’s approach on fulfilling it enforcement mandate under CASL

• How to Get Around it as a savvy marketer

Canada's new anti-spam law will apply to e-mails and other forms of electronic communications effective July 1st. The new rules are very restrictive and will affect the marketing and promotional activities of businesses in many ways. This presentation will help businesses understand how the new rules will affect them, and will provide strategies for compliance.

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Date and Time

Location

Rapid Boost Marketing

9848 33 Avenue Northwest

Edmonton, AB T6N 1C6

Canada

View Map

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