Marketing and Sales Group(online) Members Only

1. Short Introduction: Kick off the session with a brief self-introduction.

Short Introduction (5 minutes) Brief self-introduction by each participant. Overview of the meeting objectives. 2. Your Product (10 minutes) Present the key features and benefits of your product/service. Discuss the current state and ideal state of your product/service. 3. Customer Pains (10 minutes) Identify and explain the visible symptoms of customer pains (e.g., low sales, customer complaints). Discuss the specific problems causing these symptoms (e.g., poor product-market fit, ineffective marketing). Uncover the root causes of these problems (e.g., inadequate market research, lack of resources).

2. Why do businesses fail?

Your Solution (10 minutes) Outline how your product/service addresses and solves the root cause of the customer's pain points. Highlight your unique selling points and value proposition. Discuss any options customers currently have to solve their pain and how your solution stands out. 5. Understanding Your Customer (10 minutes) Define your ideal customer profile: User: Describe the end-user of your product/service. Buyer: Identify who makes the purchasing decision. Banker: Who finances the purchase? Discuss customer expectations and how your product/service meets these expectations. 6. Yearly Marketing Calendar (10 minutes) Present a draft of your yearly marketing calendar. Discuss key marketing activities, promotions, and campaigns planned for the year. Align marketing efforts with customer pain points and solutions. 7. Content Strategy (5 minutes) Outline your content strategy, including educational, promotional, and engagement content. Discuss delivery channels such as social media,