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Marketing and Promotion for Writers with Writer-in-Residence Sakae Manning

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Annenberg Community Beach House

415 Pacific Coast Hwy at Beach House Way

Santa Monica, CA 90402

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Left to right, Natalie Obando, Peter Woods, Rochelle Spencer, and Rachelle Yousuf

A panel discussion on the publishing industry, how promotion and marketing works, methods women writers of color (and others) can utilize to build a fan base and community, comparisons between traditional and self-publishing, promotion strategies that utilize social media, meetups, and book clubs, and an intro to the range of organizations that broaden the appetite for and consumption of "women’s literature."

Panelists: Natalie Obando-Desai, Rochelle Spencer, Peter Woods and Rachelle Yousuf
Moderator: Sakae Manning

This is the third of three public events presented by Beach House Fall 2017 Writer-in-Residence Sakae Manning. During her tenure, Manning is working on an untitled novella and Kimono Blues, a novel narrated in turn by two women. Both share a bond as family truth seekers. As their search unfolds, they discover what survival and sacrifice means when seeking refuge and opportunity in a new land.

Manning is onsite working from an office in the Marion Davies Guest House, October 10 through December 12 of this year. The public is invited to chat with her about her work and the residency during her office hours Saturdays from 11am-2pm. Her public programs champion women of color telling their stories, and take place 10/24, 11/14 and 12/5. From mid-October you can follow her progress on the Beach House Artist-in-Residence blog at beachhouseair.blogspot.com.


Rochelle Spencer is co-editor, with Jina Ortiz, of All About Skin: Short Fiction by Women of Color (Univ. of Wisconsin Press, 2014) and is co-editing a second anthology, STEAM: Women on the Intersections of Science and Art with Professor Ortiz and writer and engineer Manjula Menon. Rochelle's book on AfroSurreal literature is currently under contract. She is a member of the National Book Critics Circle and has written for Mosaic, Poets and Writers, the LA Review, Publisher's Weekly, Calyx, The Women's Review of Books, and other publications. rochellespencer.com

Natalie Obando-Desai is the founder of Do Good Public Relations and Publishing, as well as the author of How to Get Publicity for Your Book. Recognizing the need for businesses, brands, and people to become more socially conscious within their community and around the world, Natalie formed Do Good Public Relations Group. The company's mission includes a commitment to the literary industry in all its facets, staying on top of shifting trends in media and culture, connecting great books, businesses and people with their target audience and consumers; all while doing good for the world. Natalie has been a panelist and speaker at some of the most well-regarded literary conferences in the industry including the San Francisco Writers Conference,The West Coast Writers Conference, and the Central Coast Writers Conference. Natalie is also a judge for several book awards including the highly sought Benjamin Franklin Award from the Independent Book Publishers Association. She is currently President of the Women’s National Book Association’s Los Angeles chapter, actively volunteers with local organizations that help feed the homeless and the working poor, and is also involved with various animal rescue groups. Natalie graduated from CSULB with a BA in Journalism, an emphasis in Public Relations and a minor concentration in Creative Writing. Follow her on Twitter @DoGoodPRGroup. Find her on Facebook facebook.com/DoGoodPRGroup. And if you want to see her and her brood of rescue dogs follow her on Instagram@dogooderbookgal

Peter Woods has contributed over a decade of service as a one of LA’s most prolific producers, with events ranging from music and culture to education and literary arts, and in a wide range of unique venues— from guerilla spaces such as auto body shops and lofts, to renowned galleries, exquisite locations, and large format venues. His productions reflect a need to address the shortage of creative events accessible to the community as displayed by his continued work with his own Quality Collective, a grass roots movement created in 2000 with a manifesto to create alternative stages, increase artist visibility and offer free art to the public. He also serves as the Event Director of The Last Bookstore in downtown LA. In the short time he has been there, the venue has become a cultural and events hub, having moved from a small 1,000 square foot storefront on Main Street, to an 18,000 square foot flagship building in the Spring Arts Tower with accolades from the LA Times and a Flavorwire listing as one of the 20 Most Beautiful Bookstores in the World. After executive producing a sold-out run of A Record of Light by Jesse Bliss at The Last Bookstore, Peter joined forces with the 501c3 non-profit theatre company, The Roots and Wings Project, bringing his experience and expertise to the role of Development Director. Perhaps these endeavors are due to the influence imparted on Peter at an early age from his grandfather, Harold L. Patton, stage manager for Ray Charles and owner of the largest collection of Black literature in the United States.

Rachelle Yousuf is the Head of Membership and Outreach at PEN Center USA, where she curates its monthly book club. She is the vice president of the Women's National Book Association and a member of the LA Events Committee for VIDA: Women in Literary Arts. Rachelle is a freelance editor and holds a master's in English literature from California State University, Northridge. She lives in Los Angeles.

Sakae Manning views storytelling as a means to forge alliances between women of color. Her work explores the intersectionality amongst women of color claiming their individual journeys around race, ethnicity, and class. A graduate of Mills College, Manning's poem, Okasan/Mother, was published in Making Waves: An Anthology of Asian-American Women Writers. Her flash fiction, Sammy's Shitkickers was published in The Salt River Review. Manning is currently working on a novel, Kimono Blues.


By registering for this program via this eventbrite page, you consent to receiving occasional email about Beach House events from beachhouse@smgov,net. You can unsubscribe, or change your preferences at any time using the “unsubscribe” or “manage preferences” links on these emails.

Stop by early to save your seat and check out the historic site. Picnickers welcome (no pets, alcohol or glass permitted onsite.) Cafe closes at 3pm in the off season.

Tickets are free but space is limited and reservations are required. Arrive by 15 min before start time to retain your reservation. Late seating, even for reservation-holders, is not guaranteed. To adjust or cancel your reservation for this event, email culture@smgov.net. We appreciate your keeping in touch!

Getting Here: The Beach House is located at 415 Pacific Coast Highway, Santa Monica, CA 90402 on the west side of Pacific Coast Highway. Enter off PCH at the Beach House Way traffic light.

Parking: The parking rate Nov - Mar: $8/day or $3/hour, Apr - Oct: $12/day or $3/hour; payable at the park and pay machines in three areas of the ACBH parking lot. Credit cards or exact change only. Handicapped placards and Senior Beach Permits are accepted. For other parking info and lot hours, please check the website for details.

Other events: To view & make reservations for future free Beach=Culture events, check annenbergbeachhouse.com/beachculture.

General Info: For hours, events and more, visit annenbergbeachhouse.com, or call (310) 458-4904. Back on the Beach Café hours are subject to change but are generally through 8pm in the summer and 3pm in the off season, call (310) 393-8282 to confirm.

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Annenberg Community Beach House

415 Pacific Coast Hwy at Beach House Way

Santa Monica, CA 90402

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