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The Idea Center

315 Northeast 2nd Avenue

Miami, FL 33132

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Event description
Learn where to focus your time and energy when it comes to branding, marketing, and advertising:

About this Event

Discounted rate available for MDC students, alumni, faculty and staff. For more information contact Miriam Kohel at mkohelze@mdc.edu

This course will help you:

  • Understand higher purpose and its effects on business outcomes
  • Position your company/brand for success
  • Create awareness and demand for your products/services
  • Drive targeted lead generation through digital advertising
  • Get introduced to current marketing trends/tactics and tools/apps

Course overview:

This 4-week workshop series will introduce you to the essential building blocks to bring a new product or service to market and build for its success.

Who Should Take This Course:

This course is for entrepreneurs and small businesses that have been in business 5 years or less. This individual should be beyond the idea stage. Ideally, the business is already launched and has an existing customer base.


October 29 - Nov 20


Tuesdays 6:00 - 9:00 P.M.

Wednesdays 7:30 - 9:30 P.M.


Week 1:

What’s Your Why?

  • Organizational Purpose
  • Vision
  • Mission


  • Brand Promise
  • Values
  • Differentiation
  • Value Proposition
  • Messaging/Narrative

Stakeholder Orientation

Week 2:

Core Markets

  • Target Marketing
  • Right Person, Right Message

Buyer's Journey

  • Right Message, Right Time

Why People Buy

  • Principles of Persuasion
  • Trust Factors
  • Familiarity Bias
  • Likability

Week 3:


  • Touch Points
  • Right Message, Right Place

Digital Channels

  • Growth Hacking
  • Content/Inbound Marketing
  • Social Media

Targeted Lead Generation

  • Paid Advertising

Digital Tools Overview

Week 4

  • Interactive Class Presentations
  • Course Summary/Send Off

Meet the Instructor

Tyler Kelley is the Co-founder & Chief Strategist at SLAM! Agency, a digital storytelling agency that helps brands realize and reach their highest potential. With 18+ years in the results-driven marketing space, Tyler has earned a reputation for anticipating user trends and developing proactive strategies to drive brands forward.

As a conscious business leader and advocate, Tyler believes business can be a force for good because there are no limits to what we can achieve when we work together. There is always more than enough to go around. There are enough customers, enough talented people, enough recognition, enough of whatever is needed.

As a speaker, he has shared the stage with digital brands like Google, Facebook, Snapchat, Pinterest and Buzzfeed and he is the co-host of the hit podcast, Innovation City (a podcast recently cited by Bloomberg as one of the top podcasts in the nation for urban innovators).

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The Idea Center

315 Northeast 2nd Avenue

Miami, FL 33132

View Map

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