Marketing: A Recipe for Survival
Tuesday, November 15, 2016 from 10:00 AM to 12:00 PM (EST)
San Francisco, California
London, United Kingdom
This workshop will provide valuable insights and help Non Profits develop a marketing strategy that includes:
Market Research: what, why and how
Explanation of 4P’s and development of the Marketing Mix
- Components of Marketing Plan and relation to Strategic Plan including use of SWOT analysis
- Components of a Promotional Plan
What to tell
How to tell including social media
When to tell
The workshop will be lead by Jerry Rosenau and Sylvia Lifshitz.
Jerry Rosenau is Professor Emeritus and former Kurt Salmon. Chair of Fashion Industry Management at Philadelphia University. He is the co-author of the three editions of "Apparel Merchandising: The Line Starts Here" published by Fairchild Books. He received his Undergraduate degree from Cornell and MBA from Philadelphia University. Prior to teaching he was President of a leading international children's apparel company. He has held leadership positions in many charitable and social organizations.
Sylvia Lifschitz Ph.D. was a consultant to the pharmaceutical industry for 30 years. In this capacity, she directed marketing research projects that informed the marketing plans of various companies. In addition, she taught workshops on marketing research methods. She has also taught college courses in psychology, statistics, and research methods. She received her Ph.D. in psychology from the State University of New York at Stony Brook.
When & Where
Volunteer Executive Consultants (VEC) a program of RSVP
RSVP's Volunteer Executive Consultants (VEC), a Volunteer Impact Program of RSVP, has been giving expert and affordable consulting services to nonprofits in the Delaware Valley for more than 30 years. VEC provides one-on-one and team consultations to executive directors, boards of directors and agency staff who recognize the unique challenges facing nonprofit organizations and individuals wishing to start such an organization.
VEC is very grateful for sponsorship of our 2016-17 educational workshops to: