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Learn how to understand your customers’ needs!
The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs. Total course hours: 1 session, 1.5 hours.
You will learn about:
- What is the role of marketing in your business
- How to develop a sound marketing strategy
- How to identify your target audience
- What is the importance of establishing an online presence
When & Where
NYC Department of Small Business Services
The NYC Department of Small Business Services helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building a fairer economy in neighborhoods across the five boroughs.
You can register for all of our free courses on Eventbrite. For questions about individual courses or to register over the phone, please contact our staff at one of our NYC Business Solutions Centers or reach out to one of our Immigrant Business Initiative partners.
For more information on all of our services, visit nyc.gov/sbs.