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Marketing 101, Washington Heights, 4/27/18

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WASHINGTON HEIGHTS NY PUBLIC LIBRARY

1000 SAINT NICHOLAS AVENUE

New York, NY 10032

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Marketing 101

Learn how to understand your customers’ needs!

The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs. Total course hours: 1 session, 1.5 hours.

You will learn about:

What is the role of marketing in your business
How to develop a sound marketing strategy
How to identify your target audience
What is the importance of establishing an online presence




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WASHINGTON HEIGHTS NY PUBLIC LIBRARY

1000 SAINT NICHOLAS AVENUE

New York, NY 10032

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