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Marketing 101 (Tourism)

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Frankston City Council

30 Davey Street

Frankston, VIC 3199

Australia

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Marketing 101 (Tourism)
Presented by Cameron Rambert

When: Monday 15 May
Time: 9.30am–12pm
Where: Frankston City Council, 30 Davey Street, Frankston
Acacia Room (enter via Young Street)
Cost: $20 (Limited spaces available with preference given to Frankston Visitor Information Centre and Frankston Tourism Inc. members)
Bookings: frankston.vic.gov.au/workshops
Phone: 1300 322 322
Email: business@frankston.vic.gov.au

The way you present your business can influence its success. Identifying your brand essence, primary markets and key product can determine the clientele you attract.
With the rise of social media, your online presence is more important than ever, so being confident in this medium, seeing real return on investment and maintaining a professional online profile is essential.

Outcomes:
• An elevator pitch
• An understanding of your target markets
• An audit of marketing activities and communications channels
• Tips for mastering social media
• A marketing plan template
• An opportunity to participate in cooperative photography and marketing programs

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Frankston City Council

30 Davey Street

Frankston, VIC 3199

Australia

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