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Marketing 101, Lower Manhattan, 9/26/18

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Pace University NY Small Business Development Center

163 William Street

New York, NY 10038

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Marketing 101

Learn how to understand your customers’ needs!

The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs.

You will learn about:
What is the role of marketing in your business
How to develop a sound marketing strategy
How to identify your target audience
What is the importance of establishing an online presence

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Pace University NY Small Business Development Center

163 William Street

New York, NY 10038

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