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Market Segmentation and Competitive Analysis

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Location

Sunnybrook Health Sciences Centre

2075 Bayview Avenue

Lecture Theatre M6-502

Toronto, ON M4N 3M5

Canada

Event description

Description

Market Segmentation and Competitive Analysis - A Case Study Exercise Through Market Research

The objective of this workshop and case study is to help aspiring medtech entrepreneurs and innovators to comprehensively research, analyze and inform organizational strategic direction within the medical devices marketplace. Following this session, attendees should be able to:

Competitive Analysis

  • Understand and effectively communicate your competitive landscape

  • Effectively apply competitive information to inform key organizational decisions

Market Segmentation

  • Succinctly articulate the market segment you are targeting

  • Effectively apply qualitative and quantitative information about your target market segment to inform key organizational decisions




Agenda

5:00-5:25: Competitive Analysis Frameworks

5:25-5:45: Market Segmentation Models

5:45-6:00: Market Analysis

6:00-6:15: Break and Networking Mixer (Light dinner will be served)

6:15-7:00: Competitor Matrix Analysis Workshop (Working Teams)

7:00-7:45: Market Segmentation Workshop (Working Teams)

7:45-8:00: Summary & Discussion




Guest Speaker: Nick Kuryluk

Nick Kuryluk


Sales and marketing career background; over 20 years with Amgen Canada

•Expertise in strategic planning, program management and change management

Specialized in new product commercialization and market analysis methodologies

CEO, ColdBlock Technologies Inc.

Co-founder of Virtus Insights – a strategic management professional services company

Guest speaker at RIC, I-CUBE, BioLINC and OBIO

Alumni member of Governing Council, University of Toronto






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Date and Time

Location

Sunnybrook Health Sciences Centre

2075 Bayview Avenue

Lecture Theatre M6-502

Toronto, ON M4N 3M5

Canada

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