$0 – $590

Market Research Tools Class and Growth Road Show

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Tero International Inc

1840 Northwest 118th Street

Clive, IA 50325

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Smart manufacturers are continuously searching for new ways to diversify their customer base, expand into new markets, and grow. But choosing the correct path for your company can be difficult. What’s the correct strategy for growth?

This two-day event is a hands-on class aimed at teaching Iowa manufacturers the skills necessary to develop their own market research. Participants will discover free and low-cost resources for investigating the competitive landscape and exploring industry trends, as well as learning how to use online surveys to collect information on customer perceptions, level of satisfaction, and other key metrics. Topics covered during the first 1½ days will include competitive intelligence, prospect list generation, market analysis, and more.

The final afternoon will consist of an overview of all the growth programs available through Iowa State University’s Center for Industrial Research and Service (CIRAS). Once your research is completed, CIRAS experts can work with Iowa companies more deeply on areas such as exporting, government contracting, B2B networking, or marketing strategy.

Day One: 8:00am - 5:00pm

Day Two: 8:00am - 5:00pm

About the Instructor for Market Research Tools

Shelly Stobierski - DIRECTOR OF RESEARCH SERVICES

Shelly Stobierski is the Director of Research Services for the Michigan Manufacturing Technology Center. She has more than 20 years of market research experience, the first 10 years with a primary focus on automotive-related manufacturing businesses. She has extensive skills in survey research (phone, internet, focus groups) and in data mining proprietary industry databases.

Professional Experience
Prior to joining The Center, Shelly spent five years as a research analyst for a turnaround firm conducting secondary research with databases such as LexisNexis, Capital IQ, and IHS Automotive forecasts. That was preceded by seven years working at various levels for leading primary research firms.

Education
Shelly has an MLIS, with a focus on data analytics and information visualization, and a BA in English from Wayne State University and is certified as an Economic Gardening Market Research Professional by the Edward Lowe Foundation.

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Date and Time

Location

Tero International Inc

1840 Northwest 118th Street

Clive, IA 50325

View Map

Refund Policy

Refunds up to 7 days before event

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