Market Research at Its Best: Customer Calls
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Market Research at Its Best: Customer Calls

Market Research at Its Best: Customer Calls

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1213 Gallagher Hall (Ali Abbaszadeh Lecture Hall)

540 Alumni Lane

Davis, CA 95616

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Market Research at Its Best: Customer Calls

Understanding the needs of your customer is one of the most important first steps in any new venture. Information gathered in this session will assist the participants in developing questions to ask a potential customer, in order to better validate their market, competitors and customers. Participants will be able to observe a real-time customer call in action.

About our guest speaker...

Cleveland Justis is the executive director of the Institute for Innovation and Entrepreneurship at UC Davis. He leads the institute’s strategic direction, program development, fundraising and partnership efforts. He also oversees the institute’s many diverse programs, including entrepreneurship academies, the Big Bang! Business Competition, the Business Development Fellows and Keller Fellows programs, Angels on Campus, and the Sustainable AgTech Innovation Center.

Justis has worked and consulted widely throughout numerous businesses, nonprofits and governmental organizations, including the Potrero Group, the Environmental Protection Agency, the Los Angeles Department of Water and Power, National Park Service and many leading corporations. He is the co-founder and former director of the Institute at the Golden Gate, and previously served as executive director of the Headlands Institute in Sausalito, Calif.

Justis has taught and lectured at the Graduate School of Management—where he developed a course in social entrepreneurship that resulted in numerous successful student startups—as well as at UC Berkeley Haas School of Business and Georgetown University.

He received his MBA from the Graduate School of Management in 2005, and is pursuing his Ph.D. at UC Davis.

Learn more about the Big Bang!


Hosted by the UC Davis Institute for Innovation and Entrepreneurship, the Big Bang! is the largest annual business competition in the Sacramento region.

Refreshments will be provided. This event is free but registration is requested.

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Date and Time

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1213 Gallagher Hall (Ali Abbaszadeh Lecture Hall)

540 Alumni Lane

Davis, CA 95616

View Map

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