Market-Facing Skills for Product Managers and Product Owners
$20 – $25
Market-Facing Skills for Product Managers and Product Owners

Market-Facing Skills for Product Managers and Product Owners

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San Francisco, CA 94103

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About the Event
Product managers and product owners often focus on technical and transactional details, such as writing and accepting user stories, grooming product backlogs, drafting bills of materials (i.e., the essential parts of a software product, including the non software items) and collaborating with engineering teams on estimation and sprint planning. In the absence of deep market and customer insight, these are empty exercises.

Product folks need to drive market acceptance and actual user adoption, not just on-time software delivery. These efforts call for essential market-facing skills and activities. We’ll talk about the non-engineering challenges of:

  • Defining segmentation and sorting outliers from core users
  • Telling both sides of the economic story
  • Understanding the marketing and selling process
  • Planning beyond the current release
  • Fitting your product into the company’s portfolio


About the Speaker

Rich Mironov coaches product executives, product management teams and agile development organizations. He also parachutes into software companies as interim VP Product/CPO to fix company-level product/market/engineering/revenue issues. A seasoned tech executive and serial entrepreneur, Rich has been the “product guy” at six start-ups including as CEO and VP Products. He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”

Rich has consulted with more than 90 tech companies on:

  • Organizing the product organization: How do we find, grow and mentor great product teams? What about division of labor among product managers, product owners and product marketers? How are Director/VP Product roles different, and what skills/techniques do they need?
  • Being agile, being lean: As development teams go scrum or Kanban, how do we serve Engineering better and still keep an eye on the market? Once we’ve applied good LeanUX/Lean Startup techniques, how do we move into the productization process and get the whole company behind us?
  • Scaling up: Larger companies face product/portfolio issues more complex than single-product market validation. How do we balance competing interests and technology roadmaps?

Unofficially, Rich is a sounding board for various CPOs/VPs of Product. On the side, he mentors a few up-and-coming product folks.

Meetup Agenda
6-7 pm: Check-in, dinner (not pizza!) and networking
7-8 pm: Rich's talk plus Q&A
8-8:30 pm: Networking

There's more...
We need volunteers and venue hosts! Message John McMahon, one of the meetup's organizers, if you want to play a bigger role in this group.

Be sure to also join the group conversation on LinkedIn.

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San Francisco, CA 94103

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