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Market based approaches for micronutrient powders in Madagascar

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This is the sixth webinar in the home fortification series, coordinated by UNICEF and CDC in collaboration with HF-TAG. In these sessions, Ms. Ietje Reerink will discuss the following points:

  • How and why a market based approach was used in Madagascar
  • What information was used to inform the decision making process
  • The Madagascar project in summary
  • How social marketing approaches were applied
  • Scaling up and lessons learnt

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