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MARCON CoMES’17: Digital Marketing Competition

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University of Petroleum & Energy Studies, Dehradun

Knowledge Acres P.O. Kandoli Via-Prem Nagar, Dehradun-248007

Dehradun, Uttrakhand 248007

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“The only fashion that never fades: Digital Marketing”

Following the mantra, Manthan, the Marketing Club University of Petroleum & Energy Studies, Dehradun is organizing Marketing Conclave for Marcon’17. It’s a great opportunity for the buzzing minds and marketers like you to explore, learn the new dimensions of marketing by interacting with industry professionals. The department of marketing takes pleasure initiating this process by organizing a conclave seminar thread. “Innovative Digital Marketing for Brand Building” The Marketing Conclave aims at bringing together students and scholars from various universities and institutions across the nation, to discuss and present innovative ideas and views based on digital marketing.

Date- 12th October 2017

The conclave consists of various eminent speakers and events on 12th October 2017. The interested students shall send their PPt’s till 15th September 2017. The final selection of presentations will be communicated till 20th Sep 2017.

Design Innovative Digital Marketing Campaign For:

  • Airport

  • Petro Retail

  • Mobiles

  • Hotels

  • “Clean Ganga”- Special Category

Participants should choose a brand from any of the categories mentioned.

Rules and Regulations:

Submissions should be in the form of PPT along with an abstract of the campaign. PPT and abstract should clearly highlight following issues:

  • Campaign goals and tracking

  • Target audience, customer insight and targeting

  • Key campaign messages and offers

  • Campaign media plan and budget

  • Campaign asset production

  • Managing the assets to form the campaign and

  • Campaign execution

  • Time limit for each presentation: 07 Minutes & Time limit for queries: 03 Minutes

  • Abstract details: Maximum 100 words, Font Size- 12, Times New Roman, Line Space- 1.5, MS word file.

  • One team can have a maximum of 4 team members.

Two best entries in each of the five categories will be selected for presentations during MARCON CoMES’17. Top three teams will win attractive prizes and certificates.

Register Yourself Here:

https://www.cognitoforms.com/InstaKhoJ1/MarketingConclaveMARCONCoMES17

The speakers which will be coming for the conclave will be:

Guest of Honour

PROF MITHLESHWAR JHA

Pro-Vice Chancellor, Jain University

[Former Prof, Dept of Marketing, IIMA & IIMU]

  • Perin Devi (Director, Ministry of Petroleum and Natural Gas)
  • Vinay Sharma (Associate Professor, IIT Roorkee)
  • Abhijit Sanyal (President DY Works)
  • Kumkum Bharti (Assistant Prof IIM Kashipur)
  • J.B Singh (GM Corporate communication Airports Authority of India)
  • Smita Jha (Group Strategy Head HT Media)

Registration & Important Dates:

  • Student Delegate: ₹ 500.00
  • Faculty Delegate: ₹ 1000.00
  • Participant (1-2 Members): ₹ 1500.00
  • Participant (3-4 Members): ₹ 2500.00

For first round there is no fees for participants. Participants need to pay fees only if they were shortlisted for final round.

(Registration fee includes registration kit, networking tea & lunch)

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Date and Time

Location

University of Petroleum & Energy Studies, Dehradun

Knowledge Acres P.O. Kandoli Via-Prem Nagar, Dehradun-248007

Dehradun, Uttrakhand 248007

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