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March PR Lunch & Learn with the Willamette Valley Wineries Association

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Sweet Cheeks Winery

27007 Briggs Hill Road

Eugene, OR 97405

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Join us for our sixth monthly PR Lunch & Learn with the Willamette Valley Wineries Association (WVWA.) Every month we will meet at a different WVWA member location for an intimate (six participating members) working lunch. We will discuss WVWA media relations and how individual members can contribute and help tell the Willamette Valley wine story.

This is an excellent opportunity to meet Emily Petterson from EKP Media, the PR agency of record for the WVWA, and representatives from the WVWA. We will talk about seasonal story ideas, how best to leverage media coverage, what's new at your business, and more.

The team at Sweet Cheeks is generously offering lunch for all attendees.

There is no cost to attend and the program is only open to current members of the WVWA in good standing. Because of the intimate nature of this event, only one representative per member, and you can only attend one PR Lunch & Learn event every 12 months. There will be a waiting list after the six spots are filled.

Future PR Lunch & Learn Dates and Locations -

TBD

Some of the Potential Discussion Items -

  1. Is your marketing goal to draw visitors to your tasting room for wine sales or to your online wine store?
  2. From a PR standpoint, who is your target audience?
  3. How important are media outlets who provide wine scores?
  4. Do you share your media hits on your website? With your distributors? On social media? With your wine club members?
  5. What media outlets would you like to see more WV stories in?
  6. What media outlets have resulted in immediate sales/visits?
  7. Who is your point person for PR endeavors? Who is your spokesperson?
  8. What are your 3 most important marketing stories? How do you differentiate yourself from other wineries?

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Did you know the WVWA has a robust Media Room on its website?
http://willamettewines.com/press-information/


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Sweet Cheeks Winery

27007 Briggs Hill Road

Eugene, OR 97405

View Map

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