Our March monthly lecture will feature Yasuhiro Morishita, Chairman of Kyoeiseicha Co. Ltd. from Uji, Japan, to speak on the health benefits of matcha and how it may even help against COVID-19.

Mr. Morishita a global vision for his work, so moved to San Francisco alone after his graduation from Kyoto University and spent two years training at a coffee company owned by a Jewish family before joining the family business. He then joined the family business. He has been a driving force behind the overseas expansion of Uji since early on.

Kyoeiseicha Co. Ltd. is a company with a long history that is the result of the merger of Kyoto's Morihan and Osaka's Kyoei Group (a group of companies that embodied Ichizo Kobayashi's "philosophy of co-existence and co-prosperity"). Ichizo Kobayashi, who was both a businessman and a philanthropist, is also famous as the person who recommended tea to Konosuke Matsushita, saying, "Now that you are an established executive, you should learn the way of tea."

And then, we will discuss the benefits of having a tea practice especially during stressful times like the pandemic with tea professionals around the world.

Timeline

1) Opening & Matcha moment (5 min)

2) Keynote speech (15 min)

"Health Benefits of Matcha"

by Yasuhiro Morishita, Chairman of Kyoeiseicha Co.,Ltd

3) Open discussion with world tea professionals (20 min)

4) Q&A (15 min)

5) Wrap up & Closing remark (5 min)

About Global Tea Diplomacy Discussion

Global Tea Diplomacy Discussion has launched in November 2020 by Sakura Cha Meet, a global UN Alliance non-profit based in Washington DC, the center of international politics, which aims to answer the global need for international cooperation. As the world faces global problems such as climate change, a pandemic, and international tension, the need for harmony, mutual understanding, and collaboration, is more urgent than ever. Our organization was created to respond to this need.

With the aim of learning and discussing the world situation together where we live, we will hold a monthly Global Tea Diplomacy Discussion Series upon our latest event on November 23rd where we learned the wisdom of peace by tea, and publish our output a few time a year (see below image).

Co-host: Policy Marketing Club

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