March Luncheon - Tennessee Uncharted: Entertainment as Advertising

Tennessee Uncharted: Entertainment as Advertising

Luncheon

Wednesday, March 11
11:45am to 1:00pm

The Foundry

Sponsored by:

Tennessee is home to some of the nation’s best natural resources for hunting, fishing and outdoors recreation experiences. Yet, there are those in our state who rarely step outside of suburbia. With goals of reaching these audiences, as well as hunters, fishermen and outdoor enthusiasts, the Tennessee Wildlife Resources Agency (TWRA) partnered with Designsensory to share our state’s one-of-a-kind outdoors story by capturing and conveying moments in an entertaining, compelling way with a new TV show.

Singer/songwriter Erick Baker hosts Tennessee Uncharted, a 30-minute weekly television show currently airing on PBS stations across Tennessee. With each episode, Erick and the crew lead viewers through breathtaking beauty, deep-rooted culture and heart-pounding adventure, mined from the outdoors of Tennessee.

Hear how entertainment as marketing inspires viewers and captures market share, and how Tennessee Uncharted has evolved from the show's conception. Learn about unique approaches to marketing the show, which has become so popular that it boasts over 20,000 views on YouTube and 1,600 followers on Facebook since its debut November 1, 2014.

Tennessee Uncharted is produced in close partnership between Designsensory and TWRA. The exclusive production partner is PopFizz. For more information and to watch previously aired episodes, go to www.tnuncharted.com.

Speakers

Joseph Nother

As a founding partner, creative director and producer for PopFizz, Joseph helps grow brands that surprise and delight the world, one story at a time.

He is also founder and principal for Designsensory, where he oversees teams that solve complex business problems and marketing challenges with thoughtful strategy, human-centered design, rich storytelling and robust technology.

He has over 15 years experience working with brands like the state of Tennessee, Scripps Networks, First Tennessee Bank, BASI Pilates, Tennessee State Parks, PetSafe (Radio Systems Corp.), Varsity Athletics, The Congressional Medal of Honor and Lamar Advertising.

Taylor Walters

Taylor Walters has been an advertising professional for the last nine years. After receiving a degree in neuroscience from Vanderbilt University and pursuing postgraduate work in the field, she realized that a professional life devoid of creative pursuits would never leave her satisfied. At that point, she accepted an internship in copywriting and began familiarizing herself with the ins and outs of the advertising world. Three years later, she accepted a position in PR with Allstate, utilizing her penchant for writing, but soon after accepting quickly became aware of the fact that her heart and professional passions would forever lie in the day-to-day strategy, logistics and execution of the broadcast production field. Not long after, Taylor stepped away to pursue a full-time career behind the camera in feature film and commercial production.

Taylor has worked on ten full-length feature films, as well as over 600 local and national commercial broadcast productions, to include Diet Coke, NFL, Duracell, UPS, Jack Daniels, Vogue and Keds. Her familiarity and experience with advertising, public relations and production have allowed her to assume pivotal roles in managing both grassroots as well as large-scale campaigns, from concepting through to delivery. Most recently, Taylor joined the PopFizz team as producer of their latest PBS broadcast series, Tennessee Uncharted.

Outside of work, Taylor is an avid runner, climber, backpacker and kayaker.

Erick Baker

Music has been one of the greatest blessings in Erick's life. It’s taken him to parts of the world he would have never seen, connected him with people he would have never met. It’s given his life purpose. Erick says, "Without music, I may have never met the two greatest loves of my life: my wife, Mandy, and my daughter, Annabelle Rose Baker. My songs belong to every right turn and wrong turn that has led me here. They reflect the pieces of poetry hidden in the experiences that lie within each of our everyday lives."

Currently, Erick is pursuing a new adventure, one that's led him back home. After touring for years, Tennessee called him back where he belongs. As host of TWRA's new television show, Tennessee Uncharted, Erick has the opportunity to rediscover how great his home state is, one adventure at a time. He observes, "Our lives are full of uncharted places, and this show is about getting out and exploring those places because you never know where they may lead you,"

PopFizz: Brand Storytelling.

When brands and agencies look to achieve bold and memorable results, they add a little PopFizz™ to the mix. We help brands truly express their story with rich media: photography, video, motion and film.

PopFizz is a collection of artists—photographers, creatives, editors and storytellers—that unite to create truly compelling stories that leave a dent. Images that make people smile. Films that inspire people to act. Videos that spread through culture.