San Francisco, California
London, United Kingdom
Suncoast Credit Union Foundation
Executive Director, Suncoast Credit Union Foundation
Cindy Helton has served Suncoast Credit Union for over 40 years. She first joined Suncoast as a Member Service intern in 1976. Previous to her current position, she served as Member Development Director, Marketing Officer, and Share Draft Supervisor.
As Executive Director of the Suncoast Credit Union Foundation, Helton leads the conceptualization, development and facilitation of the foundation’s projects, donations, grants and events. Helton also works closely with representatives from the communities and organizations that the credit union serves. Her long tenure of leadership and experience with Suncoast provides a unique insight and historical perspective into what is now the largest credit union in Florida. Suncoast is the eighth largest credit union in the United States based on membership, and the thirteenth largest in the United States based on its more than $6.5 billion in assets.
Throughout her tenure, Helton has been integral to the development and launch of core products and services including the credit union’s first checking account program. Additionally, her impact can be seen in the debit card program and audio response banking system, SunTel. She also spearheaded financial literacy initiatives for youth, and student-run branch program now numbering 33 locations on elementary, middle, and high school campuses.
Helton is a Certified Credit Union Executive and serves as Vice President on the Academy of Finance board, where she has been a member for six years. She has also led community efforts to provide internship opportunities for over 150 Academy of Finance students in Hillsborough County. For over ten years, she has headed the Tampa Bay Area Credit Unions for Kids golf tournament, raising 3 million dollars for the All Children's Hospital Pediatric Intensive Care Unit and Autism Center.
Helton is fueled by the foundation’s mission to improve the lives of children and families in our communities through education, health and emotional well-being. She embraces her role of securing funding for meaningful programs that align with the mission. In her spare time she enjoys photography, with a focus on birds.