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March 25: Top Trends for Film, TV and Internet; and Box Office Outlook

iHollywood Forum

Thursday, March 25, 2010 at 4:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Deluxe   more info Ended $50.00 $2.24
Program Only   more info Ended $35.00 $1.87
Purchase Book: Think Outside the Box Office, Autographed by Jon Reiss   more info Ended $20.00 $1.49

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Event Details



4:00-5:45: Film Marketing, Distribution and Financing Workshop
Jon Reiss,
Director and Filmmaker on Marketing and Distribution
Louise Levison, Author and Film Financing Consultant

Workshop on  Film Distribution, Marketing and Financing

Jon Reiss, author Think Outside the Box Office, offers a break through, step-by-step nuts and bolts guide to distributing and marketing a film.  Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny. You can purchase a copy of the book for the workshop at a discount.  Books will be distributed at the event. 

5:45-7:10 Networking Dinner and Reception with open bar

7:15-7:45  Top Tech Trends for Film and Production
Presentation: Best Practices for Digital Asset Management (DAM) for Film, TV and Broadband

Presenting Sponsor: Media Distributors

7:45-9:15 Panel: Top Tech Trends for Film, TV and Digital Media; and Box Office Outlook

Featuring Presentations and Panel Discussion:

  • JUST ADDED:  Jake Zim, VP, Digital Marketing, Twentieth Century Fox Films
  • Frank Stirling, Digital Cinema Consultant, Stirling Media
    Paul Dergarabedian, President, Box Office
  • David Viviano, National Director of Research & Economics, Screen Actors Guild
  • Jim Howe, Digital Assist, Technicolor
  • Moderator: Adrian Sexton, Founder, New Medici

Issues we will address:

  • Why are some films hits with word of mouth viral marketing while others take big losses despite millions in glossy marketing campaigns?
  • What films had the the most successful strategies for advertising and promotion, word of mouth, and social media campaigns? What films failed and why?
  • What are essential elements of a sure-fire box office winner?
  • What did we learn from the 2010 Oscar winners for producing films?
  • What are case studies of indie filmmakers who successfully marketed and distributed their films on small budgets?
  • What are latest technologies including digital intermediates that will impact TV and film production?
  • _____________________________________________________________________________________



    The Internet has dramatically changed the landscape on how indie producers can get exposure for their content; but learn how it can help you sell for film distribution. How do you sell your idea using these new tools?   How do you get your idea produced even if you don't yet have traditional experience? How do you get your film funded, produced and distributed?

      In this workshop, you will learn: 

    • The importance of developing a distribution and marketing strategy for your film, from inception
    • What films had the the most successful strategies for advertising and promotion, word of mouth, and social media campaigns? What films failed and why?
    • Audience identification and targeting.
    • Determining goals for the distribution and marketing for your film.
    • The new crew position of the PMD:  The Producer of Marketing and Distribution
    • Allocating and raising resources for distribution and marketing:  the new 50/50
    • How to access the increasingly segemented audience through a cross media strategy

      Refund policy: We do not issue refunds, but you can transfer tickets to someone else.



    Jon Reiss,  Award Winning Director and Filmmaker

     Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed, award winning filmmaker who has produced and directed three feature films,  Better Living Through Circuitry, Cleopatra's Second Husband and most recently Bomb It.

    Jon has taught both film directing and production for the last 10 years most recently at the California Institute for the Arts where he created the class "Reel World Survival Skills: Everything I Wish I Had Been Taught in Film School." This course covers the practical aspects of surviving as an independent writer/producer/director in today's economy from finding a job, pitching and script development, to financing and new models of distribution.

    Jon also consults and speaks about distribution and marketing for film at festivals and forums throughout the world, including the 2010 Slamdance Screenwriters Summit where 2 lucky filmmakers were given the opportunity to work with him and have their marketing and distribution strategies analyzed and expanded

    Jon is the author of Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era,  For more information go to Jon can be contacted at or followed on Twitter at

    We encouarge you to purchase the book which covers everything from theatrical, grassroots/community, publicity, sponsorships, live events to DVD sales, affiliates, to social networking/web marketing to monetizing digital rights including YouTube, iTunes, Amazon, to crowd-funding, and audience identification.

    Jon will offer highlights from the book with adviace on  how to move up in this highly competitive industry and will address the combination of traditional and new media strategies, how to use contacts and introductions, and to reach decision makers for film distribution and marketing.

    Includes pitch fest. A few selected members of the audience can give a 3 minutes pitch to the speakers; and hear feedback on their ideas. See what a live pitch meeting is like! At the end of the session, we let several members pitch to Jon in the front of the group.  Three will be selected. You can pitch your film idea to Jon and hear feedback.  If you are developing a film concept, this is your opportunity to bounce it off a Hollywood producer and director.


    Louise Levison, Film Finance Consultant

    Louise Levison is President of Business Strategies (, a consulting firm that specializes in creating business plans for film and consulting on other aspects of independent filmmaking and distribution.  She is the author of Filmmakers & Financing: Business Plans for Independents (Sixth Edition, October 2009, Focal Press) and publisher/editor of The Film Entrepreneur: A Newsletter for the Independent Filmmaker and Investors.  Ms. Levison’s clients have raised money for low-budget films such as The Blair Witch Project, the most profitable independent film in history, and for companies raising as much as $300 million.  Other clients’ projects include Crimebusters, Bailey, Moving Midway, Visual Acoustics: The Modernism of Julius Shulman, Sandstorm, High Roller: The Stu Ungar Story, Protecting the King, The Open Road, Dinner Rush, Paradise (aka Little Chicago), The First of May, Michael Winslow Live and California Dreaming.  Among her corporate clients are Danny Glover’s Louverture Films (Trouble the Water, a nominee for the 2008 Best Documentary Academy Award, Toussaint) and his Louverture Film Fund I, The Pamplin Film Company, Majestic World Entertainment, WhiteLight Entertainment (The Best Christmas Pageant Ever), Summitworks Film Fund 1, Audience Alliance Motion Picture Studios (Broken Hill), Monterrey Pictures Entertainment, Tokuma International Ltd (Shall We Dance and Princess Mononoke) and the Ilya Salkind Company.   Ms. Levison is also an affiliate of the Berlin-based consulting company Peacefulfish ( and writes an industry blog for Baseline Research (, a division of Baseline StudioSystems.

    Ms. Levison is an Instructor in the Extension Program at UCLA and has been a Visiting Professor at the Taipei (Taiwan) National University of the Arts, Chapman University (Orange County, CA) and the University of Montana (Missoula).  She has presented seminars and/or been on panels for Film Independent (FIND), the Sundance Film Festival, Producer’s Guild of America, Galway (Ireland) Film Fleadh, National Association of Broadcasters, Hollywood Black Film Festival, Florida Media Market, American Black Film Festival, National Association Of Latino Independent Producers, Texas Accountants and Lawyers for the Arts, Austin Film Festival, Georgia Film and Video Center, Austin Film Festival, Florida Motion Picture and Television Association, Cincinnati Film Commission, Arizona Film Commission, Independent Cinema Expo, Women in Film, California Lawyers for the Arts,  Nashville Film Festival, The Learning Annex (New York and Los Angeles) and others. 


    Moderator: Adrian Sexton is Co-Founder & CEO of New Medici LLC New Medici LLC is a media + lifestyle consultancy, and niche media network ( Prior to New Medici, Mr. Sexton was the Executive Vice President at Participant Media, responsible for running the company’s expansion into global media, digital distribution and marketing. Before Participant, he co-founded TAG Strategic, a digital strategy agency with clients including Qualcomm, Lionsgate and Sandisk. Previously, he headed Lionsgate’s digital media department, where he oversaw digital marketing and business development, shaping and executing the studio’s strategy across broadband, mobile, IPTV and other emerging platforms. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the team which secured the $350 million credit facility to acquire Artisan Entertainment. He has worked on campaigns for Academy Award-winning films: An Inconvenient Truth, Crash and Monster’s Ball. Sexton is a member of the Academy of Television Arts & Sciences, and the Producers Guild of America.

    Jake Zim, VP, Digital Media Marketing, Fox Filmed Entertainment
    Zim is recognized as one of the brightest and fastest-rising executives in the entertainment industry and his blog is recognized as one of the top blogs in New Media.  He oversees the digital marketing campaigns for such titles as X-Men Origins: Wolverine, Night At The Museum 2, Ice Age 3D, Avatar, and Gulliver's Travels. Jake Zim has also served as the Vice President of Online for Fox Atomic, the youth-market film studio. Zim oversaw all aspects of the studio's online and digital presence, including marketing, creative, original and acquired content and digital distribution. Fox Atomic was formed in early 2006 and is headed by Fox Searchlight president Peter Rice, and president of production Debbie Liebling. The studio's aim is to provide theatrical and creative content that specifically target teens and young audiences. It also develops new-media content for the Internet, mobile devices and other emerging technologies.


    Paul Dergarabedian, President, Box Office

    Paul Degarabedian

    Paul Dergarabedian is president of the Box Office division (formerly Media By Numbers) and

    the entertainment industry’s foremost expert in box-office tracking and analysis.  As the founder of Media By Numbers and former head of Exhibitor Relations Co., Paul  has over fifteen years of experience in this field as one of the most widely quoted and respected movie industry analysts.  Paul has appeared in hundreds of television and radio news and entertainment programs including CNN’s Showbiz Tonight, CNBC’s The Wall Street Journal Report With Maria Bartiromo & On the Money, Fox News’ Your World with Neil Cavuto, Reelz Channel, TV Guide Network, NPR’s Morning Edition, The Howard Stern Show, KFWB News 980, KNX News Radio, KABC Radio, ABC World News Tonight, CBS Evening News, NBC’s Today Show and Access Hollywood.  He was a guest on the October 15, 2007 inaugural launch day of the new Fox Business Network to discuss the weekend box-office derby. 

    Paul also appears in print and on the web every week as the exclusive box-office analyst for The Associated Press, he also appears on Access Hollywood’s Box-Office Showdown webisode every week and has a weekly box-office report on KFWB News 980 and KNX News 1070 in Los Angeles.  In addition, Paul has appeared in movie related documentaries including This Film Is Not Yet Rated, The Blockbuster Imperative and The Award Show Awards Show.  In addition to being featured in the book Open Wide released in late 2004 which focuses on the national fixation with movie box-office revenues and data, in 2007 his life and career was profiled on the national CBS Evening News.  Other professional profiles have appeared in MovieMaker Magazine, Film Journal International, The Los Angeles Business Journal and The Los Angeles Times.

    Paul received his Masters in Communications from the University of Southern California Annenberg School for Communications and his Bachelor of Arts in Radio, Television and Film from Long Beach State University in California.  He currently resides in Los Angeles.  Go to our Box Office section for recent weekend movie analysis.

    David Viviano, National Director of Research & Economics,
    Screen Actors Guild 

    David oversees a department of economists, analysts, and researchers who study trends and developments in the business of motion pictures.  His research focuses on the production, financing, distribution, licensing, and revenue for theatrical, television, and new media entertainment product.   David personally advises the Guild’s board and senior leadership on industry issues and their impact on the working lives of actors.

    Frank Stirling,  Stirling Media
    Frank Stirling is an internationally known expert on digital cinema.  He is currently on the Board of Directors of Photonica, Inc, a company that has a new technology image-engine for display based upon the science of magneto-photonics.    He also serves as the CEO of the CineSky division, focusing upon the digital cinema arena. Photonica is developing flexible and rigid displays for mobile and fixed applications. Previously, Frank was the Director of Boeing Digital Cinema and pioneered the deployment of operational digital cinema systems across the United States and London as the first satellite-delivered digital cinema business starting in 2002. He was also key to formation of several startups, including Air Traffic Safety and High-Altitude Platforms. Frank was an Assistant VP at SAIC, President of Aries Analytics, and served as a senior executive director of major program developments such as Titan IV and SSTS in the USAF.


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