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March 2017 Membership Meeting - March 9, 2017


Thursday, March 9, 2017 from 11:30 AM to 4:00 PM (CST)

March 2017 Membership Meeting - March 9, 2017

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
CWSHRM Member 54 Tickets Mar 6, 2017 Free $0.00
Non-CWSHRM Member 95 Tickets Mar 6, 2017 $35.00 $0.00

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Event Details




Topic:  "Undercover Candidate" - Nora Burns, HR - Undercover 

This meeting has currently been approved for 2 general credits and 2 business credits are currently pending.

Presenter Information:


Have you ever wondered what hiring managers really say to job candidates?  Have you ever wondered what employees were talking about just before you walked into the breakroom and a hush fell over the crowd?  Nora Burns has some idea - she went on over 100 interviews, not in her typical roles of interviewer and hiring consultant, but as a candidate for jobs ranging from file clerk to director of operations.  Her curiousity didn't stop there, she spent 15 months working as The Undercover Employee - working on the front lines of organizations.  No one knew that the new hire wearing polyester and making $8.10 - $10.50/hr was actually a successful HR Pro, consultant ad speaker with 20+ years HR experience.  Originally from rural Wisconsin (Dodge County), the Chief Instigator at HR-Undercover, Nora is here to share insights from the front lines.


Part 1:  HR - Undercover (2 hour portion for general credits)

The key take-away points from this portion of the presentation include:

• The big three. You'll learn what common mistakes were made across 100+
interviews regardless of organizational size and industry and we'll discuss
some easy ways for your organization to jump ahead of the pack.

• Where loss prevention and HR intersect. Nora will share a sampling of
security issues encountered along the way that could cost your organization
hundreds of thousands of dollars if not remedied.

Now that I've been your candidate, do I want to
be your customer? Participants will hear stories about how organizations are
treating job candidates overall and how consistently they are true to their

Part 2:  Are You Having An Identity Crisis?  The Case For Brand Alignment (business credits pending)

The key take-away points from this portion of the presentation include:

• Role of employment brand in Corporate Brand Management

• Meta-messages of Misaligned Brand


Impact of ineffective, inaccurate, and misleading employment brand
Developing an Employer Brand with your Marketing department
Learn how an effective employer brand can benefit your organization and its overall strategic plan


Feel free to park at the mall (first two hours free), the parking ramp directly across from Jefferson (small fee if at metered lot), or stop in to the Jefferson Street Inn front desk and pick up a free parking pass. This parking pass will allow you to park in the parking ramp across from the Jefferson Street Inn in any space except those that are marked as “reserved.”





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When & Where

Jefferson Street Inn
201 Jefferson St
Wausau, WI 54403

Thursday, March 9, 2017 from 11:30 AM to 4:00 PM (CST)

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We are an affiliate of the Society for Human Resource Management. Whether you are new to the HR field or have many years of experience, we are a local starting point for networking, information, professional development and continued support of excellence in Human Resources.

  Contact the Organizer
March 2017 Membership Meeting - March 9, 2017
Things to do in Wausau, WI Networking Business

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